Blue · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $13 at Ulta Beauty
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $13 at Ulta Beauty
Lancôme Le Stylo Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyNot compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$7 less (54%)Matches: Same form: pencilSame tip: pencilSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta Beauty
SephoraCosts $10 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: deep navy, matte finish
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: metallic navy
Medium confidence· Digital match
Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $13 moreMatches: Same form: pencilSame finish: matteSimilar longevity
No material differences in the data we have.
Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: Matte indigo blue
Medium confidence· Digital match
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$7.01 less (54%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.99View at Ulta BeautySephoraCosts $21 moreMatches: Same form: pencilSame finish: matteSimilar longevity
Differences: Not sold in your colour
Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: rich burgundy
Medium confidence· Digital match
Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta Beauty$8 less (62%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
L.A. Girl Smudge-Proof Shockwave Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautySephoraCosts $10 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: black
Medium confidence· Digital match
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $38 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: Black
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraSephoraCosts $10 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: ultra-black
Medium confidence· Digital match
KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty$4.51 less (35%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
CoverGirl Perfect Point Plus Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8.49View at Ulta BeautyUlta Beauty$6.01 less (46%)Matches: Same form: pencilSame finish: matteSame longevity: long-wearing
Differences: Not sold in your colour
Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautySephoraCosts $13 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Tarte Double Take Liquid & Gel Vegan Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$3.51 less (27%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
CoverGirl Perfect Point Plus Ink Gel Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautySephoraSame priceMatches: Same form: pencilSame tip: pencilSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Sephora Collection 12 Hour Colorful Contour Pencil Eyeliner
Every store that sells this shade · prices as last checked
Sephora$13View at SephoraUlta Beauty$10.01 less (77%)Matches: Same form: pencilSimilar tipSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: deep midnight blue
Medium confidence· Digital match
Essence Long Lasting Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$2.99View at Ulta BeautySephoraCosts $13 moreMatches: Same form: pencilSimilar tipSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: deep matte navy
Medium confidence· Digital match
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$1.01 less (8%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Maybelline Unstoppable Mechanical Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$7.51 less (58%)Matches: Same form: pencilSimilar tipSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Maybelline Tattoo Studio Smokey Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.49View at Ulta BeautyUlta Beauty$2.01 less (15%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
L'Oréal Paris Infallible Never Fail Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$7 less (54%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
e.l.f. Cosmetics No Budge Retractable Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta Beauty$1.01 less (8%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Maybelline Eyestudio Master Precise Skinny Gel Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$1.01 less (8%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
L'Oréal Paris Infallible Grip Gel Mechanical Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta BeautyCosts $9 moreMatches: Same form: pencilSimilar tipSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: deep navy
Medium confidence· Digital match
Hourglass 1.5mm Mechanical Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Same form: pencilSame longevity: long-wearing
No material differences in the data we have.
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Clinique Quickliner For Eyes Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Same form: pencil
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: tip, texture, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Clinique Quickliner For Eyes Intense Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$5 less (38%)Matches: Same form: pencilSimilar tipSame longevity: long-wearing
Differences: Metallic rather than matte
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Medium confidence· Digital match
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyShowing 12 of 28 matches
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Striking Navy, against Juvia's Place Nubian Eyeliner Pencil in Midnight Blue. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Striking Navy.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Lancôme Le Stylo Waterproof in Minuit Illusion, against Juvia's Place Nubian Eyeliner Pencil in Midnight Blue. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Le Stylo Waterproof in Minuit Illusion.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner Striking Navy
Ulta BeautyYour shade $13 at Ulta Beauty
Lancôme Le Stylo Waterproof Minuit Illusion
Ulta BeautyYour shade $13 at Ulta Beauty
35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
