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A Really Good Foundation 118M dupes and alternatives KimChi Chic Beauty

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, with SPF.

  • 26 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N

The equivalent shade and the most similar foundation overall.

Your shade
KimChi Chic Beauty
118MChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural matte · Full coverage
The match
e.l.f. Cosmetics
Medium 370 N
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
65
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Shade match
87out of 100
Colour
94
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$13 less (45%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $45Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $14.95Ulta BeautyUlta Beauty$14.05 less (48%)

    Matches: Very close colourSame full coverageAdds SPF 15

    Differences: Matte rather than natural matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 118M (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Looks identical
    • Tan · Cool undertone

    $30

  2. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Very close colour
    • Tan · Cool undertone

    $36

  3. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $24

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

  5. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Close colour
    • Tan

    $10.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Slight colour difference
    • Tan · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N, against KimChi Chic Beauty A Really Good Foundation in 118M. Every attribute compared, with its share of the score.

ComparedYour shade118MClosest matchMedium 370 NScore
Shade match55% of overall87
Colour94#b97e5e#bd7f5aVery close colourColour difference 1.6 (0 is identical)
Depth99TanMedium tanCloseDepth difference: 0.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Dry, normal, combination, oilyCombination, dry, normal, oilyBoth marketed for dry/​normal/​combination/​oily skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N.

Same or better

  • $13 less
  • Very close colour
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 30

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of natural matte
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs high

Where to buy Medium 370 N

Match price
$16Ulta BeautyUlta Beauty
$13 less (45%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.