A Really Good Foundation 123MD dupes and alternatives KimChi Chic Beauty
4.6 (558)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than natural matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
70
Wear & performance
82
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
72
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium - neutral, slightly warm olive
The closest shade to KimChi Chic Beauty A Really Good Foundation 123MD (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW45, against KimChi Chic Beauty A Really Good Foundation in 123MD. Every attribute compared, with its share of the score.
ComparedYour shade123MDClosest matchNW45How they compareScore
Shade match55% of overall97
Colour60%95#b17046#ad724aLooks identicalColour difference 1.4 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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