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A Really Good Foundation 129MD dupes and alternatives KimChi Chic Beauty

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in serum form.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
129MDChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
KVD Beauty
Tan 078
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Shade match
86out of 100
Colour
92
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty

Closest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 425

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
129MDChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
Youthforia
425
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Best price
$48Ulta BeautyUlta Beauty
Costs $19 more

Your shade $29 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $46SephoraSephoraCosts $17 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: mid medium to deep - neutral

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $46SephoraSephoraCosts $17 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium to deep - neutral

    Medium confidence· Digital match

    View match
  3. Shade match 80
    $46SephoraSephoraCosts $17 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Olive rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: dark medium - neutral, slightly olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 129MD (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

  3. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078, against KimChi Chic Beauty A Really Good Foundation in 129MD. Every attribute compared, with its share of the score.

ComparedYour shade129MDClosest shade matchTan 078Score
Shade match55% of overall86
Colour92#9e5932#985c37Very close colourColour difference 2.0 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078.

Same or better

  • Very close colour
  • Natural finish instead of natural matte
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for dry/normal skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 425, against KimChi Chic Beauty A Really Good Foundation in 129MD. Every attribute compared, with its share of the score.

ComparedYour shade129MDClosest overall alternative425Score
Shade match55% of overall85
Colour91#9e5932#a75a32Very close colourColour difference 2.1 (0 is identical)
Depth96DeepDeep tanCloseDepth difference: 2.2
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 89/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 425.

Same or better

  • Very close colour
  • Natural finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078

Best price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty

Closest overall alternative

Youthforia DATE NIGHT Skin Tint Serum Foundation 425

Best price
$48Ulta BeautyUlta Beauty
Costs $19 more

Your shade $29 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.