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Air Brow Tinted Clean Volumizing Eyebrow Gel Soft Brown dupes and alternatives Kosas

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Ash Blond

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Kosas
Soft BrownChange shade
Type and hold: Tinted
Finish and wear: Natural
The match
NYX Professional Makeup
Ash Blond
Type and hold: Tinted
Finish and wear: —

Format: gel. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
97out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$13Ulta BeautyUlta Beauty
$13 less (50%)

Your shade $26 at Sephora

Closest overall alternative: Anastasia Beverly Hills Volumizing Tinted Brow Gel Blonde

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
Kosas
Soft BrownChange shade
Type and hold: Tinted
Finish and wear: Natural
The match
Anastasia Beverly Hills
Blonde
Type and hold: Tinted
Finish and wear: Natural

Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
82out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
88
Finish (Finish & application)
100
Best price
$26SephoraSephora
Same price

Your shade $26 at Sephora

SephoraView at Sephora

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Brow Tint Gel

    Light
    Shade match 87
    $12Ulta BeautyUlta Beauty$14 less (54%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    87
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: light blonde to brown with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Soft Blonde
    Shade match 82
    $21SephoraSephora$5 less (19%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    82
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: for platinum to light blonde hair

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 70
    $16SephoraSephora$10 less (38%)

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    70
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $24SephoraSephora$2 less (8%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: blonde

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $28SephoraSephoraCosts $2 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    82
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: cool light blonde

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Light Brunette
    Shade match 81
    $18.99Ulta BeautyUlta Beauty$7.01 less (27%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Caramel
    Shade match 80
    $22SephoraSephora$4 less (15%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    80
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: warm golden light brown

    Medium confidence· Digital match

    View match
  8. #10 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 61
    $24SephoraSephora$2 less (8%)

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    61
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  9. #11 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Haze
    Shade match 73
    $24SephoraSephora$2 less (8%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    73
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: warm blonde

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $13.99Ulta BeautyUlta Beauty$12.01 less (46%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Mousse rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    87
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel

    Medium confidence· Digital match

    View match
  11. #13 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Browny Brows 02
    Shade match 64
    $1.99$3.99Ulta BeautyUlta Beauty$24.01 less (92%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  12. #14 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 50
    $20Ulta BeautyUlta Beauty$6 less (23%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    50
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 48
    $6Ulta BeautyUlta Beauty$20 less (77%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    48
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Taupe
    Shade match 69
    $10Ulta BeautyUlta Beauty$16 less (62%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    69
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Retailer shade note: taupe blonde

    Medium confidence· Digital match

    View match
  15. Shade match 67
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    67
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  16. #18 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 37
    $29SephoraSephoraCosts $3 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    37
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  17. #19 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 36
    $12.99Ulta BeautyUlta Beauty$13.01 less (50%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    36
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  18. #20 · Milani

    Stay Put Tinted Brow Mousse

    Soft Brown
    Shade match 58
    $7.49$14.99Ulta BeautyUlta Beauty$18.51 less (71%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    58
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 33
    $10.99Ulta BeautyUlta Beauty$15.01 less (58%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    33
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  20. #22 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 29
    $12.99Ulta BeautyUlta Beauty$13.01 less (50%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    29
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  21. #23 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$16.51 less (63%)

    Matches: Same form: gel

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Low confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Omega
    Shade match 49
    $26Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    49
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: soft muted taupe/light blonde

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 41
    $12Ulta BeautyUlta Beauty$14 less (54%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    41
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  24. Shade match 0
    $26SephoraSephoraSame price

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Ash Blond, against Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel in Soft Brown. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BrownClosest shade matchAsh BlondScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall97
Shade colour97MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNaturalNot listedNot comparableFinish not listed for one product
Applicatornot comparableNot listedSpoolieNot comparableApplicator not listed for one product
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Ash Blond.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for one
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Anastasia Beverly Hills Volumizing Tinted Brow Gel in Blonde, against Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel in Soft Brown. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BrownClosest overall alternativeBlondeScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall88
Shade colour88MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall100
Finish100NaturalNaturalSameSame finish
Applicatornot comparableNot listedBrushNot comparableApplicator not listed for one product
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Volumizing Tinted Brow Gel in Blonde.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured
  • Same finish: natural

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Ash Blond

Best price
$13Ulta BeautyUlta Beauty
$13 less (50%)

Your shade $26 at Sephora

Closest overall alternative

Anastasia Beverly Hills Volumizing Tinted Brow Gel Blonde

Best price
$26SephoraSephora
Same price

Your shade $26 at Sephora

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.