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Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Cool 310 dupes and alternatives Kosas

Medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Hourglass Ambient Soft Glow Foundation 9.5

The equivalent shade and the most similar foundation overall.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    28 Medium Neutral
    Shade match 83
    $21$30Ulta BeautyUlta Beauty$24 less (53%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · No SPF

    High confidence· Digital match

    View match
  2. #3 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    21C Dynamic
    Shade match 92
    $47SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: medium cool

    High confidence· Digital match

    View match
  3. Shade match 91
    $50SephoraSephoraCosts $5 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Medium with cool undertones

    High confidence· Digital match

    View match
  4. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 130N
    Shade match 89
    $3$4Ulta BeautyUlta Beauty$42 less (93%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Cool
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  6. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 125N
    Shade match 85
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $50SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Medium-deep with neutral undertones

    High confidence· Digital match

    View match
  8. #9 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    280 Light Medium
    Shade match 76
    $52SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    High confidence· Digital match

    View match
  9. #10 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 72
    $30TargetTarget$15 less (33%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed · No SPF

    Low confidence· Digital match

    View match
  10. Shade match 95
    $49Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin

    High confidence· Digital match

    View match
  11. Shade match 75
    $52SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly lighterOlive rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Olive rather than cool undertone · No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with olive undertones

    High confidence· Digital match

    View match
  12. #13 · Hourglass

    Vanish Seamless Finish Foundation Stick

    10.5 Warm Beige
    Shade match 85
    $49SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No SPF

    Retailer shade note: medium, neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 148N
    Shade match 81
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperNeutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $49Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin

    High confidence· Digital match

    View match
  15. #16 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 74 Beige
    Shade match 90
    $41SephoraSephora$4 less (9%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin · No SPF

    Retailer shade note: medium, cool-neutral undertones

    High confidence· Digital match

    View match
  16. #17 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 66
    $30TargetTarget$15 less (33%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    66
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · No SPF

    Low confidence· Digital match

    View match
  17. Shade match 83
    $43Ulta BeautyUlta Beauty$2 less (4%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 81
    $72Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Cool 310 (Medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Slight colour difference
    • Light medium · Cool undertone

    $32

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

  2. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

  4. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Looks identical
    • Medium · Neutral undertone

    $12.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Close colour
    • Medium light · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Ambient Soft Glow Foundation in 9.5, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Cool 310. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep Neutral Cool 310Closest match9.5Score
Shade match55% of overall96
Colour94#c69a80#c0957bVery close colourColour difference 1.6 (0 is identical)
Depth95MediumMediumSameDepth difference: 2.8
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 9.5.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy 9.5

Best price
$60SephoraSephora
Costs $15 more

Your shade $45 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.