Beautler.Your beauty butler

Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088 dupes and alternatives KVD Beauty

Deep · Neutral · balanced undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: ILIA True Skin Serum Foundation Kapiti SF12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 088Change shade
Depth and undertone: Deep · Neutral · balanced
Finish and coverage: Natural · Full coverage
The match
ILIA
Kapiti SF12
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
85
Depth
99
Undertone
100
Best price
$56SephoraSephora
Costs $14 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Natural Matte Longwear Foundation TIMARU

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 088Change shade
Depth and undertone: Deep · Neutral · balanced
Finish and coverage: Natural · Full coverage
The match
NARS
TIMARU
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
87
Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $69SephoraSephoraCosts $27 more

    Matches: Same neutral undertoneSame full coverageBoth claim transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 91
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deepest with neutral rich-brown undertones

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Shade match 79
    $42SephoraSephoraSame price

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  4. Shade match 80
    $69SephoraSephoraCosts $27 more

    Matches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  5. Shade match 79
    $69SephoraSephoraCosts $27 more

    Matches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with olive undertones

    High confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    16 Cool
    Shade match 78
    $52SephoraSephoraCosts $10 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with cool rose undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088 (Deep · Neutral · balanced undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $11.99

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  6. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Kapiti SF12, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 088Closest shade matchKapiti SF12Score
Shade match55% of overall91
Colour85#7e5041#874d3cClose colourColour difference 3.0 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · balancedNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Combination, oilyNormal, dry, sensitiveMarketed for different skin types
Overall match 80/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Kapiti SF12.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in TIMARU, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 088Closest overall alternativeTIMARUScore
Shade match55% of overall87
Colour79#7e5041#884c38Close colourColour difference 3.7 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Neutral · balancedNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in TIMARU.

Same or better

  • Same neutral undertone
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Kapiti SF12

Best price
$56SephoraSephora
Costs $14 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Natural Matte Longwear Foundation TIMARU

Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.