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Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Makeup By Mario SurrealSkin Luminous Hydrating Foundation 28.5N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 090Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Makeup By Mario
28.5N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
89
Depth
97
Undertone
100
Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Ulta Beauty

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 14

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 090Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Hourglass
14
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Best price
$60SephoraSephora
Costs $18 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperMatte rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish

    Retailer shade note: D4.5 - Deep with neutral undertone

    High confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Timaru
    Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: D4.5 - deep with neutral undertone

    High confidence· Digital match

    View match
  3. #5 · Jane Iredale

    Beyond Matte Liquid Foundation

    M16
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: deeper brown w/ red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 84
    $55SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: D4.5 - Deep with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 122 Clove
    Shade match 87
    $41SephoraSephora$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N68 - Coffee
    Shade match 92
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for deeper skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 90
    $56SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: very deep with red golden undertones

    High confidence· Digital match

    View match
  8. #10 · Jane Iredale

    Beyond Matte Liquid Foundation

    M15
    Shade match 78
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: deep brown w/ sienna undertones

    Medium confidence· Digital match

    View match
  9. #11 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 85
    $52SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly deeperMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deepest with neutral rich-brown undertones

    High confidence· Digital match

    View match
  10. #12 · Tarte

    Face Tape Full Coverage Foundation

    58H Rich Honey
    Shade match 77
    $42SephoraSephoraSame price

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    High confidence· Digital match

    View match
  11. Shade match 92
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Close colour
    • Deep · Neutral undertone

    $36

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Close colour
    • Deep · Neutral undertone

    $32

  6. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 28.5N, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 090Closest shade match28.5NScore
Shade match55% of overall93
Colour89#8b5644#8f5a43Very close colourColour difference 2.4 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, dry, combinationBoth marketed for combination skin
Overall match 83/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 28.5N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Medium rather than full coverage
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 14, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 090Closest overall alternative14Score
Shade match55% of overall85
Colour91#8b5644#905b46Very close colourColour difference 2.1 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 89/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 14.

Same or better

  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Makeup By Mario SurrealSkin Luminous Hydrating Foundation 28.5N

Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Ulta Beauty

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 14

Best price
$60SephoraSephora
Costs $18 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.