ModCon Liquid-Gel Contour Deep dupes and alternatives KVD Beauty
4.3 (138)·Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Does not claim transfer resistance
Score details
Shade match
71
Finish, pigmentation & format
89
Wear & performance
78
Comfort & skin suitability
40
Slight colour difference · Satin
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Mauve rather than brown
Score details
Shade match
66
Finish, pigmentation & format
78
Wear & performance
78
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Mauve rather than brown · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: shadow for deep skin tones with neutral to rosy undertones
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Not listed rather than long-wearing (longevity)
Score details
Shade match
72
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration
Matches: Same finish: natural· Claims waterproof· Both claim hydration
Differences: Noticeably different swatch colour· Mauve rather than brown· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
58
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
60
Slight colour difference · Natural · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than brown · 24-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: contour for deep to very deep skin
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Not listed rather than long-wearing (longevity)
Score details
Shade match
62
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Natural · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Not listed rather than long-wearing (longevity)· Does not claim transfer resistance
Score details
Shade match
69
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
60
Visibly different colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: deeper to very deep skin tones
Differences: Noticeably different swatch colour· Lighter· Not listed rather than long-wearing (longevity)
Score details
Shade match
57
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
80
Visibly different colour · Natural · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Mauve rather than brown
Score details
Shade match
58
Finish, pigmentation & format
78
Wear & performance
78
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Mauve rather than brown · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: shadow for deep skin tones with neutral undertones
Matches: Same finish: natural· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Not listed rather than long-wearing (longevity)
Score details
Shade match
56
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
60
Visibly different colour · Natural
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Not listed rather than long-wearing (longevity)
Score details
Shade match
72
Finish, pigmentation & format
67
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Dewy · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Sold as blush, rated here for use as contour (possible)
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Not listed rather than long-wearing (longevity)
Score details
Shade match
66
Finish, pigmentation & format
67
Wear & performance
40
Comfort & skin suitability
100
Visibly different colour · Dewy · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
Sold as bronzer, rated here for use as contour (possible)
e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Deep/Rich, against KVD Beauty ModCon Liquid-Gel Contour in Deep. Every attribute compared, with its share of the score.
ComparedYour shadeDeepClosest shade matchDeep/RichHow they compareScore
Shade match55% of overall75
Colour50%50#39141c#321c19Slight colour differenceColour difference 7.4 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall · 1 of 3 compared100
Finish60%100NaturalNaturalSameSame natural finish
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format20%—not comparableNot listedLiquidNot listed for eitherFormat not listed for one product
Wear & performance15% of overall · 2 of 3 compared40
Longevity50%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance30%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Overall match 77/100Shade match 75/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Westman Atelier Face Trace Cream Contour Stick in Kola, against KVD Beauty ModCon Liquid-Gel Contour in Deep. Every attribute compared, with its share of the score.
ComparedYour shadeDeepClosest overall alternativeKolaHow they compareScore
Shade match55% of overall74
Colour50%48#39141c#411a13Slight colour differenceColour difference 7.7 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone19%100CoolCoolSameSame product undertone
Colour family6%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall · 1 of 3 compared100
Finish60%100NaturalNaturalSameSame natural finish
Pigmentation20%—not comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format20%—not comparableNot listedStickNot listed for eitherFormat not listed for one product
Wear & performance15% of overall · 2 of 3 compared78
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance30%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Skin types40%—not comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 80/100Shade match 74/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $4.50 more
