ModCon Liquid-Gel Contour Tan dupes and alternatives KVD Beauty
4.3 (138)·Brown · Neutral · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same finish: natural
Differences: Noticeably different swatch colour· Not listed rather than long-wearing (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Natural · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Differences: Warm rather than neutral undertone· Bronze rather than brown· Not listed rather than long-wearing (longevity)
Score details
Shade match
73
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · Bronze rather than brown · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration
Sold as bronzer, rated here for use as contour (suited)
Matches: Same neutral undertone· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Mauve rather than brown· Does not claim transfer resistance
Score details
Shade match
70
Finish, pigmentation & format
78
Wear & performance
78
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than brown · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: shadow for deep skin tones with neutral undertones
Differences: Warm rather than neutral undertone· Bronze rather than brown· Dewy rather than natural (finish)
Score details
Shade match
83
Finish, pigmentation & format
67
Wear & performance
40
Comfort & skin suitability
60
Very close colour · Dewy · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than neutral undertone · Bronze rather than brown · Dewy rather than natural (finish) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Sold as bronzer, rated here for use as contour (possible)
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Does not claim transfer resistance
Score details
Shade match
65
Finish, pigmentation & format
89
Wear & performance
78
Comfort & skin suitability
40
Visibly different colour · Satin
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Not listed rather than long-wearing (longevity)
Score details
Shade match
78
Finish, pigmentation & format
67
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
Sold as bronzer, rated here for use as contour (possible)
Matches: Same neutral undertone· Same finish: natural· Both claim hydration
Differences: Noticeably different swatch colour· Not listed rather than long-wearing (longevity)· Does not claim transfer resistance
Score details
Shade match
66
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
60
Visibly different colour · Natural · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: neutral undertones for deep-dark skin
Differences: Noticeably different swatch colour· Not listed rather than long-wearing (longevity)· Does not claim transfer resistance
Score details
Shade match
75
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: deeper to very deep skin tones
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Not listed rather than long-wearing (longevity)
Score details
Shade match
81
Finish, pigmentation & format
67
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Sold as blush, rated here for use as contour (possible)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Mauve rather than brown
Score details
Shade match
51
Finish, pigmentation & format
100
Wear & performance
78
Comfort & skin suitability
80
Visibly different colour · Natural · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Mauve rather than brown · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: deep with neutral, cool undertones
Matches: Same finish: natural· Claims waterproof· Both claim hydration
Differences: Noticeably different swatch colour· Mauve rather than brown· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
58
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
60
Slight colour difference · Natural · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than brown · 24-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: contour for deep to very deep skin
Ulta Beauty Collection Soft Focus Cream-to-Powder Contour Stick in Deep Neutral, against KVD Beauty ModCon Liquid-Gel Contour in Tan. Every attribute compared, with its share of the score.
ComparedYour shadeTanClosest shade matchDeep NeutralHow they compareScore
Shade match55% of overall87
Colour50%74#2f1111#3b140fClose colourColour difference 4.4 (0 is identical)
Depth25%100MediumDeep / darkCloseDepth difference 0.0 on the 0–100 scale
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedDryNot listed for eitherSkin types not listed for one product
Overall match 77/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Anastasia Beverly Hills Smooth Blur Cream Contour Stick in Cast Shadow, against KVD Beauty ModCon Liquid-Gel Contour in Tan. Every attribute compared, with its share of the score.
ComparedYour shadeTanClosest overall alternativeCast ShadowHow they compareScore
Shade match55% of overall77
Colour50%54#2f1111#31201eSlight colour differenceColour difference 6.9 (0 is identical)
Depth25%100MediumDeep / darkCloseDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNeutralNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall · 1 of 3 compared100
Finish60%100NaturalNaturalSameSame natural finish
Pigmentation20%—not comparableNot listedSheerNot listed for eitherAn opacity not listed for one product
Format20%—not comparableNot listedStickNot listed for eitherFormat not listed for one product
Wear & performance15% of overall · 2 of 3 compared78
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance30%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Skin types40%—not comparableNot listedNormal, CombinationNot listed for eitherSkin types not listed for one product
Overall match 84/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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Ulta Beauty$19.50 less (66%)
