Blue · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
13 matches
13 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $25 at Ulta Beauty
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $25 at Ulta Beauty
ColourPop BFF Crème Gel Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyNot compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$3 less (12%)Matches: Same form: gelSame texture: creamySame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: black, matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Black Waterproof Crème Color Eyeliner & Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$16 less (64%)Matches: Same form: gelSame texture: creamySame waterproof: claimed
Differences: Metallic rather than matte
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Retailer shade note: vivid metallic cobalt blue flipping to teal to purple
Medium confidence· Digital match
ColourPop Multichrome BFF Crème Gel Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta Beauty
SephoraCosts $1 moreMatches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Gel rather than creamy
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Retailer shade note: navy
Medium confidence· Digital match
Fenty Beauty Fine Linez Precision Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $12 moreMatches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Gel rather than creamy
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Retailer shade note: a true navy, shimmer
Medium confidence· Digital match
Bobbi Brown Long-Wear Waterproof Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$37View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Not sold in your colourGel rather than creamy
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Retailer shade note: neutral taupe
Medium confidence· Digital match
Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$14.01 less (56%)Matches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Not sold in your colourGel rather than creamy
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Medium confidence· Digital match
Maybelline Eye Studio Lasting Drama Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$1 less (4%)Matches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Not sold in your colourGel rather than creamy
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Retailer shade note: rich dark brown
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$7 less (28%)Matches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Not sold in your colourGel rather than creamy
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Retailer shade note: black matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Darkside Waterproof Gel Matte Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautySephora$4 less (16%)Matches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Not sold in your colourGel rather than creamy
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Retailer shade note: black
Medium confidence· Digital match
Rare Beauty Perfect Strokes Longwear Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty$21View at Ulta BeautyUlta Beauty$1 less (4%)Matches: Same form: gelSame waterproof: claimed
Differences: Gel rather than creamyMetallic rather than matte
Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Metallic rather than matte
Medium confidence· Digital match
Tarte Fake Awake Eye Highlight
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)$1 less (4%)Matches: Same form: gelSame waterproof: claimedSimilar longevity
Differences: Gel rather than creamyMetallic rather than matte
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Metallic rather than matte
Retailer shade note: denim shimmer with silver sparkle
Medium confidence· Digital match
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same form: gelSame waterproof: claimedSimilar longevity
Differences: Gel rather than creamyMetallic rather than matte
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Metallic rather than matte
Medium confidence· Digital match
Clinique High Impact Gel Tech Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyNYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner in Electric Blue, against KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment in Satellite Blue. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner in Electric Blue.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
ColourPop BFF Crème Gel Liner in Prance, against KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment in Satellite Blue. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop BFF Crème Gel Liner in Prance.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner Electric Blue
Ulta BeautyYour shade $25 at Ulta Beauty
ColourPop BFF Crème Gel Liner Prance
Ulta BeautyYour shade $25 at Ulta Beauty
33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
