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Skin Tint Blurring Elixir Foundation 10C dupes and alternatives Kylie Cosmetics

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Super Stay Lumi-Matte Foundation 400

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
10CChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Light coverage
The match
Maybelline
400
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$19.01 less (54%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
10CChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Light coverage
The match
ILIA
40C Wenge
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
82
Skin (Skin suitability)
87
Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    94
    Wear & performance
    91
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $34SephoraSephora$1 less (3%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for combination/normal skin

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly deeperMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 300 N
    Shade match 83
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $46SephoraSephoraCosts $11 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deeper with cool red undertones

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    477N Mahogany
    Shade match 84
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deeper with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 310 W
    Shade match 77
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 97
    $39SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Full rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Light Reflecting Foundation

    Mali
    Shade match 82
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    420 Neutral
    Shade match 85
    $16.99Ulta BeautyUlta Beauty$18.01 less (51%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $58SephoraSephoraCosts $23 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 85
    $48Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 83
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    61
    Skin suitability
    43

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 83
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$21 less (60%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. Shade match 85
    $60SephoraSephoraCosts $25 more

    Matches: Very close colourBoth claim 12-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 85
    $18.99Ulta BeautyUlta Beauty(product price)$16.01 less (46%)

    Matches: Very close colourBoth claim a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #22 · Natasha Denona

    HY-GLAM Powder Foundation

    NR15
    Shade match 84
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  21. #23 · TIRTIR

    Mask Fit AI Filter Cushion

    49N DEEP CHESTNUT
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than light coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  22. Shade match 84
    $44SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  23. #25 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    10-12 Very Deep
    Shade match 90
    $20.99Ulta BeautyUlta Beauty$14.01 less (40%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10C (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Cool undertone

    $36

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

  5. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Lumi-Matte Foundation in 400, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C. Every attribute compared, with its share of the score.

ComparedYour shade10CClosest shade match400Score
Shade match55% of overall98
Colour98#572e1c#592e1dLooks identicalColour difference 0.8 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall46
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared44
Longevity2012-hour wear30-hour wearDifferent30-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, normalCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 400.

Same or better

  • $19.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than light coverage
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C. Every attribute compared, with its share of the score.

ComparedYour shade10CClosest overall alternative40C WengeScore
Shade match55% of overall95
Colour92#572e1c#54311fVery close colourColour difference 2.1 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Maybelline Super Stay Lumi-Matte Foundation 400

Match price
$15.99Ulta BeautyUlta Beauty
$19.01 less (54%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge

Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.