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Skin Tint Blurring Elixir Foundation 10W dupes and alternatives Kylie Cosmetics

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Makeup By Mario SurrealSkin Natural Finish Foundation 30 W

The equivalent shade and the most similar foundation overall.

Your shade
Kylie Cosmetics
10WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Light coverage
The match
Makeup By Mario
30 W
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
94
Wear (Wear & performance)
68
Skin (Skin suitability)
87
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $13 more

Your shade $35 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $48SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $44SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $40SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 81
    $49SephoraSephoraCosts $14 more

    Matches: Both claim a skin-like finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than light coverage · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 85
    $60SephoraSephoraCosts $25 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $40SephoraSephoraCosts $5 more

    Matches: Same warm undertoneBoth claim a blurring effectClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  8. Shade match 78
    $44SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  9. Shade match 76
    $34SephoraSephora$1 less (3%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  10. Shade match 86
    $44SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 79
    $24SephoraSephora$11 less (31%)

    Matches: Same natural finishClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 73
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 83
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  14. Shade match 67
    $34SephoraSephora$1 less (3%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    67
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10W (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Very close colour
    • Rich deep · Warm undertone

    $30

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

  4. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

  6. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Close colour
    • Rich deep · Neutral undertone

    $11.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Makeup By Mario SurrealSkin Natural Finish Foundation in 30 W, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10W. Every attribute compared, with its share of the score.

ComparedYour shade10WClosest match30 WScore
Shade match55% of overall99
Colour99#492819#49281aLooks identicalColour difference 0.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, combination, oilyBoth marketed for combination/​normal skin
Overall match 93/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 30 W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 30 W

Best price
$48SephoraSephora
Costs $13 more

Your shade $35 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.