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Skin Tint Blurring Elixir Foundation 4W dupes and alternatives Kylie Cosmetics

Light medium · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
4WChange shade
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Natural · Light coverage
The match
ILIA
13O Hickory
Depth and undertone: Light medium · Olive
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
99
Depth
100
Undertone
90
Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint 190 Y

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
4WChange shade
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Natural · Light coverage
The match
Sephora Collection
190 Y
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Radiant · Light coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
85
Wear (Wear & performance)
89
Skin (Skin suitability)
87
Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C40
    Overall 75
    $39SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame olive undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    46
    Wear & performance
    60
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: light with olive undertones

    High confidence· Digital match

    View match
  2. #4 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Overall 80
    $42Ulta BeautyUlta BeautyCosts $7 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4 Warm Light Medium
    Overall 83
    $13.99Ulta BeautyUlta Beauty(product price)$21.01 less (60%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Warm rather than olive undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. Overall 80
    $53SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than light coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Yellow Undertones

    High confidence· Digital match

    View match
  5. Overall 80
    $53SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than light coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Peachy Undertones

    High confidence· Digital match

    View match
  6. Overall 85
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame natural finishSame light coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  7. Overall 83
    $48SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims colour stability

    Differences: Warm rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: light with medium warm undertone

    High confidence· Digital match

    View match
  8. Overall 80
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Near-identical swatch colourBoth claim not settling into lines

    Differences: Warm rather than olive undertoneRadiant rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    76

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  9. Overall 86
    $28SephoraSephora$7 less (20%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Warm rather than olive undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    40

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Medium rather than light coverage · Not marketed for normal skin

    Retailer shade note: latte - light tan skin with golden undertones

    High confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2W Crème Caramel
    Overall 83
    $54Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Warm rather than olive undertoneMatte rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    79
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  11. Overall 79
    $53SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than light coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Yellow Undertones

    High confidence· Digital match

    View match
  12. Overall 79
    $53Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Warm rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    38
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with warm peachy yellow undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    27S Light-Medium Sand
    Overall 82
    $42SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, golden undertones

    High confidence· Digital match

    View match
  14. Overall 79
    $18.99Ulta BeautyUlta Beauty(product price)$16.01 less (46%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Warm rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. Overall 84
    $58SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Warm rather than olive undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with golden undertones

    High confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    140 Medium Warm
    Overall 80
    $18.99Ulta BeautyUlta Beauty(product price)$16.01 less (46%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims transfer resistance

    Differences: Warm rather than olive undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    High confidence· Digital match

    View match
  17. #19 · ILIA

    True Skin Serum Foundation

    Bowen SF4
    Overall 84
    $56SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Warm rather than olive undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light-medium with warm peach undertones

    High confidence· Digital match

    View match
  18. Overall 86
    $38SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishBoth claim not settling into lines

    Differences: Warm rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC30
    Overall 82
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    89
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    High confidence· Digital match

    View match
  20. Overall 80
    $60SephoraSephoraCosts $25 more

    Matches: Very close colourBoth claim 12-hour wearClaims transfer resistance

    Differences: Warm rather than olive undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: light, warm peach

    High confidence· Digital match

    View match
  21. #23 · Armani Beauty

    Luminous Silk Foundation

    4.5
    Overall 81
    $69SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral peach

    High confidence· Digital match

    View match
  22. #24 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 16
    Overall 80
    $46.90Ulta BeautyUlta Beauty(product price)Costs $11.90 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW15
    Overall 80
    $46Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishFull rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: light beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  24. #26 · CoverGirl

    Clean Fresh Skin Milk Foundation

    570 Medium/Tan
    Overall 80
    $10.49TargetTarget$24.51 less (70%)

    Matches: Very close colourSame light coverageBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    80

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #27 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    11.5 N
    Overall 87
    $48SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    94
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than light coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Neutral
    Overall 80
    $16Ulta BeautyUlta Beauty(product price)$19 less (54%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 42% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. Overall 82
    $22SephoraSephora$13 less (37%)

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Overall 79
    $30TargetTarget$5 less (14%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than olive undertoneBuildable rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  29. #31 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Overall 79
    $30TargetTarget$5 less (14%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than olive undertone · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Skin Tint Blurring Elixir Foundation 4W (Light medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Oat 3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Oat 3

    • Looks identical
    • Light · Olive · warm olive undertone

    $39

  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

  3. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Looks identical
    • Light medium · Warm · peach undertone

    $24

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    375 Latte

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte

    • Looks identical
    • Light medium

    $15.99

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 4W. Every attribute compared, with its share of the score.

ComparedYour shade4WClosest shade match13O HickoryScore
Shade match55% of overall97
Colour99#e2b188#e1b187Looks identicalColour difference 0.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone90Olive · warm oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 90/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 190 Y, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 4W. Every attribute compared, with its share of the score.

ComparedYour shade4WClosest overall alternative190 YScore
Shade match55% of overall94
Colour99#e2b188#e1b188Looks identicalColour difference 0.3 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone80Olive · warm oliveWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 91/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 190 Y.

Same or better

  • $11 less
  • Near-identical swatch colour
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Warm rather than olive undertone
  • Radiant finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory

Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint 190 Y

Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.