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Skin Tint Blurring Elixir Foundation 5W dupes and alternatives Kylie Cosmetics

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 270 Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
5WChange shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Natural · Light coverage
The match
L'Oréal Paris
270 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Match price
$18.99Ulta BeautyUlta Beauty
$16.01 less (46%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint 220 Y

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
5WChange shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Natural · Light coverage
The match
Sephora Collection
220 Y
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Radiant · Light coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
85
Wear (Wear & performance)
89
Skin (Skin suitability)
87
Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Overall 80
    $18.99Ulta BeautyUlta Beauty(product price)$16.01 less (46%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    61
    Wear & performance
    43
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    245 Radiant Honey
    Overall 78
    $18.99Ulta BeautyUlta Beauty$16.01 less (46%)

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    46
    Wear & performance
    63
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. Overall 82
    $69Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    52
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Overall 85
    $49Ulta BeautyUlta BeautyCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than light coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Buildable rather than light coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Peach
    Overall 85
    $16Ulta BeautyUlta Beauty(product price)$19 less (54%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 42% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Overall 81
    $41Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  7. #9 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Overall 81
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than light coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  8. Overall 79
    $40SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    46
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for medium to tan skin with warm undertones

    High confidence· Digital match

    View match
  9. Overall 83
    $60SephoraSephoraCosts $25 more

    Matches: Very close colourSame warm undertoneBoth claim 12-hour wear

    Differences: Radiant rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium, warm peach

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 3
    Overall 82
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    43

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium with golden peach undertones

    High confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 2
    Overall 82
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    43

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium with golden undertones

    High confidence· Digital match

    View match
  12. Overall 89
    $48SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  13. Overall 82
    $40SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Olive rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium golden olive

    High confidence· Digital match

    View match
  14. Overall 81
    $60SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourBoth claim 12-hour wearClaims transfer resistance

    Differences: Olive rather than warm undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium, warm olive

    High confidence· Digital match

    View match
  15. #17 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Overall 83
    $39Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Overall 81
    $46Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Radiant rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4WO
    Overall 86
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Full rather than light coverage · Contains drying alcohol

    Retailer shade note: medium skin with warm olive undertones

    High confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    230 N
    Overall 88
    $24SephoraSephora$11 less (31%)

    Matches: Near-identical swatch colourSame light coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    89
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  19. #21 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    15N
    Overall 81
    $48SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims colour stability

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertone

    High confidence· Digital match

    View match
  20. #22 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 150 N
    Overall 87
    $49SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Overall 84
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Near-identical swatch colourSame natural finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Overall 80
    $39SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    89
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    High confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    7.5 Medium
    Overall 84
    $48SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame light coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  24. Overall 85
    $40SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim a lightweight feel

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  25. #27 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Overall 83
    $51.50Ulta BeautyUlta Beauty(product price)Costs $16.50 more

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  26. Overall 83
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for darker medium skin with neutral undertones

    High confidence· Digital match

    View match
  27. #29 · Laura Geller

    Baked Balance-n-Brighten Color Correcting Foundation

    Golden Medium
    Overall 83
    $38Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame light coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: for medium to olive skin

    High confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Overall 79
    $30TargetTarget$5 less (14%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  29. #31 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 160 C
    Overall 81
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Skin Tint Blurring Elixir Foundation 5W (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  2. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  5. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 270 Medium Warm, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 5W. Every attribute compared, with its share of the score.

ComparedYour shade5WClosest shade match270 Medium WarmScore
Shade match55% of overall99
Colour99#d0976c#cf976dLooks identicalColour difference 0.3 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared58
Longevity2012-hour wear48-hour wearDifferent48-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, normalCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal skin
Overall match 85/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 270 Medium Warm.

Same or better

  • $16.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 220 Y, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 5W. Every attribute compared, with its share of the score.

ComparedYour shade5WClosest overall alternative220 YScore
Shade match55% of overall96
Colour94#d0976c#d19b6dVery close colourColour difference 1.7 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 91/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 220 Y.

Same or better

  • $11 less
  • Very close colour
  • Same warm undertone
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 270 Medium Warm

Match price
$18.99Ulta BeautyUlta Beauty
$16.01 less (46%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint 220 Y

Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.