Red · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
26 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $5 at Ulta Beauty · product price; shade not separately priced · lowest price $7.98 at Walmart
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$7.98View at WalmartUlta Beautyfrom $9.99 · product priceView at Ulta Beauty
Walgreens$9.99View at Walgreens
CVS$9.99View at CVSThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
SephoraYour shade $5 at Ulta Beauty
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4.50 moreMatches: Same cool undertoneBoth claim smudge and transferClaims waterproof
Differences: Not listed rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Ulta Beauty Collection Automatic Retractable Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.50 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Neutral rather than cool undertoneRose rather than red
Close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than red
Retailer shade note: muted-rosewood
Medium confidence· Digital match
Urban Decay Lip Toy Staining Brush Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephoraCosts $21 moreMatches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Retailer shade note: true red
Medium confidence· Digital match
NARS Long Lasting Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $21 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Deeper
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper
Retailer shade note: vivid blue red
Medium confidence· Digital match
NARS Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof
Differences: Neutral rather than cool undertone
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: true red
Medium confidence· Digital match
NARS Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colour
Slight colour difference
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: blue red
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartWalgreens$7.99View at WalgreensUlta Beautyfrom $8 · product priceView at Ulta BeautyWalmart$23.91View at WalmartSephoraCosts $19 moreMatches: Same cool undertoneBoth claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 40% ingredient overlap
Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: blue red
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $20 moreMatches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof
Differences: Neutral rather than cool undertonePink rather than red
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than red
Retailer shade note: hot pink
Medium confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)$3 less (60%)Matches: Near-identical swatch colourSame cool undertone
Differences: Pink rather than redNot listed rather than long-wearing (longevity)Does not claim smudge and transfer
Looks identical · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than red · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer
Retailer shade note: fuchsia
Medium confidence· Digital match
e.l.f. Cosmetics Cream Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $2 · product priceView at Ulta Beauty
Target$2View at TargetUlta BeautyCosts $27 moreMatches: Same cool undertoneBoth claim smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourDeeper12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: vivid siren red
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $31 moreMatches: Same longevity: long-wearingSame format and precision: pencilClaims hydration
Differences: DeeperNeutral rather than cool undertoneDoes not claim smudge and transfer
Slight colour difference · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · Does not claim smudge and transfer
Retailer shade note: the iconic true red
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $15 moreMatches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colourWarm rather than cool undertone
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone
Retailer shade note: orange red & blue red
Medium confidence· Digital match
Half Magic Sculptitude 2-in-1 Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDoes not claim smudge and transfer
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim smudge and transfer
Retailer shade note: blue toned pink-red pearl
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSUlta BeautyCosts $19 moreMatches: Same cool undertoneBoth claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colourDeeper8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 40% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: blue red
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourWarm rather than cool undertone
Visibly different colour · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone
Retailer shade note: cherry red
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Slight colour difference · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Medium confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
SephoraCosts $27 moreMatches: Both claim smudge and transferSame format and precision: pencilClaims comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than red
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: dusty rose
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta BeautyCosts $24 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperDoes not claim smudge and transfer
Visibly different colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim smudge and transfer
Retailer shade note: vibrant cool red
Medium confidence· Digital match
Pat McGrath Labs Dramatique Mega Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty(product price)Costs $4.50 moreMatches: Both claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than red
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than red · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Ulta Beauty Collection Automatic Retractable Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.50 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone
Visibly different colour · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone
Retailer shade note: crimson red
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty(product price)Costs $4.50 moreMatches: Both claim smudge and transferClaims waterproof
Differences: Neutral rather than cool undertonePink rather than redNot listed rather than long-wearing (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than red · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Ulta Beauty Collection Automatic Retractable Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.50 · product priceView at Ulta BeautyUlta BeautyCosts $25 moreMatches: Both claim smudge and transferSame format and precision: pencilClaims hydration
Differences: Noticeably different swatch colourWarm rather than cool undertonePink rather than red
Slight colour difference · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than red · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: dusty pink with a warm undertone
Medium confidence· Digital match
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $30 moreMatches: Both claim smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourWarm rather than cool undertone8-hour wear rather than long-wearing (longevity)
Visibly different colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: the iconic red
Medium confidence· Digital match
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeperBerry rather than red
Slight colour difference · Satin
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than red · Does not claim smudge and transfer
Retailer shade note: raspberry
Medium confidence· Digital match
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyShowing 12 of 24 matches
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Main Character, against L.A. Girl Long-Lasting Shockwave Lip Liner in Pop. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Main Character.
Weighted ingredient similarity 11%. Ingredients only affect results through the filters.
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E in Rojo.02, against L.A. Girl Long-Lasting Shockwave Lip Liner in Pop. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E in Rojo.02.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid Main Character
Ulta BeautyYour shade $5 at Ulta Beauty · product price; shade not separately priced · lowest price $7.98 at Walmart
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E Rojo.02
SephoraYour shade $5 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
