Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
21 of 33 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9 at Ulta Beauty
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9 at Ulta Beauty
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
TargetCosts $5.59 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $3.99 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at Amazon
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
SephoraCosts $31 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $60 moreMatches: Same matte finishSame full coverageClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: fair medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $30 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $16 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $9.99 moreMatches: Same matte finishSame full coverageClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Low confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty(product price)$1 less (11%)Matches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No long-wear claim
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: ivory pink shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Same matte finishSame full coverageClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $49 moreMatches: Same full coverageClaims a blurring effectNo fragrance listed
Differences: Slightly lighterNatural matte rather than matte finish
Close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Natural matte rather than matte finish
Retailer shade note: fair with neutral undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $31 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper
Retailer shade note: medium with neutral undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyUlta BeautyCosts $9.49 moreMatches: Same matte finishSame full coverageNo fragrance listed
Differences: No long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No long-wear claim
Low confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautySephoraCosts $30 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter
Retailer shade note: fair beige with neutral undertone for fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $49 moreMatches: Same full coverageClaims a blurring effectNo fragrance listed
Differences: Slightly lighterNatural matte rather than matte finish
Close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Natural matte rather than matte finish
Retailer shade note: light warm with golden olive undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $37 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: very light beige with golden undertone for lightest skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beauty$46View at Ulta BeautyUlta Beauty(product price)Costs $37 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: very light beige with pink undertone for lightest skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyShowing 12 of 19 matches
The closest shade to L.A. Girl Pro.Matte Foundation Nude (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Sand
250 Bisque W
$32
Royal Icing 1.1 Neutral
$31
02 Fair Golden
$32
CN 28 Ivory
$22
Tone 04 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 095 Ivoire W, against L.A. Girl Pro.Matte Foundation in Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 095 Ivoire W.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
LORAC PRO Soft Focus Longwear Foundation in 01, against L.A. Girl Pro.Matte Foundation in Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 01.
11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 095 Ivoire W
Ulta BeautyYour shade $9 at Ulta Beauty
LORAC PRO Soft Focus Longwear Foundation 01
Ulta BeautyYour shade $9 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
