Beautler.Your beauty butler

Pro.Matte Foundation Soft Beige dupes and alternatives L.A. Girl

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free18No drying alcohol18Vegan5Cruelty-free5Oil-free2With SPF4Mineral0

Avoid an ingredient

Sort

23 of 32

Only showing matches with full coverage.

Closest shade match: Dermablend Flawless Creator Liquid Foundation Drops 20W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
Soft BeigeChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Dermablend
20W
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Shade match
94out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
Costs $33.51 more

Your shade $9.49 at CVS

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 500 Bogota

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
Soft BeigeChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
500 Bogota
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $14.51 more

Your shade $9.49 at CVS · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TIRTIR

    Mask Fit Red Cushion

    33N MACCHIATO
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $15.51 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTargetCosts $5.10 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Low confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit Red Cushion

    34W TOFFEE
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)Costs $15.51 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: medium deep with warm undertone

    Medium confidence· Digital match

    View match
  4. #6 · LORAC

    PRO Soft Focus Longwear Foundation

    12
    Shade match 84
    $38Ulta BeautyUlta Beauty(product price)Costs $28.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 90 Sand
    Shade match 85
    $49SephoraSephoraCosts $39.51 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3W
    Shade match 92
    $49SephoraSephoraCosts $39.51 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Contains drying alcohol

    Retailer shade note: light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TN4
    Shade match 86
    $40Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: sand-tan skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · TIRTIR

    Mask Fit Red Cushion

    31N FRENCH BEIGE
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Costs $15.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2W
    Shade match 89
    $49SephoraSephoraCosts $39.51 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Contains drying alcohol

    Retailer shade note: light skin with warm golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TN5 Warm Beige
    Shade match 84
    $40Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: tan/olive skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TN3 Oak
    Shade match 84
    $40Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4O
    Shade match 89
    $49Ulta BeautyUlta BeautyCosts $39.51 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than warm undertone · Contains drying alcohol

    Retailer shade note: medium skin with olive undertones

    Medium confidence· Digital match

    View match
  13. #15 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2.5W
    Shade match 89
    $49Ulta BeautyUlta BeautyCosts $39.51 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Contains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 74 Beige
    Shade match 81
    $49SephoraSephoraCosts $39.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Clinique

    Beyond Perfecting Powder Foundation + Concealer

    18 Sand
    Shade match 75
    $41Ulta BeautyUlta BeautyCosts $31.51 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertone

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · TIRTIR

    Mask Fit Red Cushion

    34N PECAN
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)Costs $15.51 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    24N Wind Storm
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)Costs $14.51 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · Dermablend

    Flawless Creator Liquid Foundation Drops

    37W
    Shade match 88
    $43Ulta BeautyUlta BeautyCosts $33.51 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: light to medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28G Light-Medium Gold
    Shade match 80
    $42Ulta BeautyUlta BeautyCosts $32.51 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: light to medium skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  20. #22 · LORAC

    PRO Soft Focus Longwear Foundation

    10
    Shade match 72
    $38Ulta BeautyUlta BeautyCosts $28.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3WO
    Shade match 81
    $49SephoraSephoraCosts $39.51 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperOlive rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Contains drying alcohol

    Retailer shade note: light to medium skin with warm olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 21 matches

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro.Matte Foundation Soft Beige (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  2. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dermablend Flawless Creator Liquid Foundation Drops in 20W, against L.A. Girl Pro.Matte Foundation in Soft Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BeigeClosest shade match20WScore
Shade match55% of overall94
Colour91#c2a07e#c39d7eVery close colourColour difference 2.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 20W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 500 Bogota, against L.A. Girl Pro.Matte Foundation in Soft Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BeigeClosest overall alternative500 BogotaScore
Shade match55% of overall90
Colour84#c2a07e#cb9f7cClose colourColour difference 3.1 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 500 Bogota.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dermablend Flawless Creator Liquid Foundation Drops 20W

Best price
$43Ulta BeautyUlta Beauty
Costs $33.51 more

Your shade $9.49 at CVS

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 500 Bogota

Match price
$24Ulta BeautyUlta Beauty
Costs $14.51 more

Your shade $9.49 at CVS · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.