Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
7 of 33 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9 at Ulta Beauty
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $9 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $60 moreMatches: Same matte finishSame full coverageClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: fair medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $30 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $37.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol
Low confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: ivory pink shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (11%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonThe closest shade to L.A. Girl Pro.Matte Foundation Nude (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Sand
250 Bisque W
$32
Royal Icing 1.1 Neutral
$31
02 Fair Golden
$32
CN 28 Ivory
$22
Tone 04 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 095 Ivoire W, against L.A. Girl Pro.Matte Foundation in Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 095 Ivoire W.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 150, against L.A. Girl Pro.Matte Foundation in Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 150.
10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 095 Ivoire W
Ulta BeautyYour shade $9 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 150
SephoraYour shade $9 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
