Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
12 of 32 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $9 at Ulta Beauty
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $9 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $49 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: Medium to Dark, neutral cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $37.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol
Low confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Natural matte rather than matte finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: Medium with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $60 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: light-deep shade, neutral undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $34 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium to tan skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $35 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $39 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: for medium skintones with neutral olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $60 moreMatches: Near-identical swatch colourBoth claim long-wearing
Differences: Radiant rather than matte finishLight rather than full coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage
Retailer shade note: light-deep shade, neutral undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro.Matte Foundation Sand (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep Chestnut
$8
34.5 Rich Golden
$30
Sand
$12
410N
$24
Amande
16O
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 386W, against L.A. Girl Pro.Matte Foundation in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 386W.
7 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 360W, against L.A. Girl Pro.Matte Foundation in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 360W.
9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 386W
SephoraYour shade $9 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 360W
SephoraYour shade $9 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
