Pro.Matte Foundation Sand dupes and alternatives L.A. Girl
Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Light0
- Medium0
- Full1
- Buildable1
Finish
- Matte0
- Natural matte0
- Natural2
- Radiant0
Skin type
- Dry1
- Normal1
- Combination2
- Oily2
- Sensitive0
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2 of 32 matches
Only showing matches in serum form.
- 10 matches have no formulation listed and are not shown.
Closest shade match: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074
The equivalent shade: scored on colour, depth and undertone only.
SandChange shade
- Shade match
- 86out of 100
- Colour
- 90
- Depth
- 97
- Undertone
- 70
Ulta BeautyYour shade $9 at Ulta Beauty
Where to buy Tan 074
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyClosest overall alternative: Well People Skinforia Serum Foundation 32 Tan Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SandChange shade
- Overall match
- 78out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 61
- Wear (Wear & performance)
- 80
- Skin (Skin suitability)
- 90
Ulta BeautyYour shade $9 at Ulta Beauty
Where to buy 32 Tan Neutral
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetLooking for a concealer in your shade?
The closest shade to L.A. Girl Pro.Matte Foundation Sand (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Deep Chestnut
e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut
- Looks identical
- Medium tan · Warm · golden undertone
$8
34.5 Rich Golden
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden
- Very close colour
- Medium tan · Warm undertone
$30
Sand
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand
- Very close colour
- Medium tan
$12
410N
Rare Beauty Liquid Touch Brightening Concealer, shade 410N
- Very close colour
- Medium tan · Neutral · neutral golden undertone
$24
Amande
16O
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O
- Very close colour
- Medium tan · Olive undertone
$30
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074, against L.A. Girl Pro.Matte Foundation in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074.
Same or better
- Very close colour
- Same full coverage
- Claims a blurring effect
- Both claim long-wearing
- Claims transfer resistance
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
- Not marketed for normal skin
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Well People Skinforia Serum Foundation in 32 Tan Neutral, against L.A. Girl Pro.Matte Foundation in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Skinforia Serum Foundation in 32 Tan Neutral.
Same or better
- Very close colour
- Buildable rather than full coverage
- Claims a skin-like finish
- Both claim long-wearing
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074
Ulta BeautyYour shade $9 at Ulta Beauty
Closest overall alternative
Well People Skinforia Serum Foundation 32 Tan Neutral
Ulta BeautyYour shade $9 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.