Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
9 matches
9 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil.
SephoraYour shade $26 at Sephora
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at Sephora
Ulta Beauty$23View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $26 at Sephora
KVD Beauty Ink Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyNot compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$24.01 less (92%)Matches: Same form: felt tip penSame tip: felt tipSame finish: matte
No material differences in the data we have.
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Essence Eyeliner Pen Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$1.99View at Ulta BeautyUlta BeautySame priceMatches: Similar formSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Retailer shade note: brown
Medium confidence· Digital match
MAC Cosmetics Brushstroke 24-Hour Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$14.01 less (54%)Matches: Similar formSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
Maybelline Tattoo Studio Ink Pen Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$15.01 less (58%)Matches: Similar formSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
Maybelline Hyper Easy Brush Tip Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$5 less (19%)Matches: Same form: felt tip penSame tip: felt tipSame finish: matte
Differences: Different stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Different stated wear times
Retailer shade note: chocolate brown
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Eyeliner Marker
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyUlta Beauty$1 less (4%)Matches: Similar formSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
IT Cosmetics Superhero Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same form: felt tip penSame tip: felt tipSame texture: liquid
Differences: Metallic rather than matte
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Medium confidence· Digital match
Lancôme ARTLINER Precision Felt-Tip Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautySephora$11 less (42%)Matches: Similar formSame texture: liquidSame waterproof: claimed
Differences: Brush tip rather than felt tipSatin rather than matte
Differences: Brush tip rather than felt tip · Satin rather than matte
Medium confidence· Digital match
Sephora Collection 12H Intense Ink Brush Tip Liquid Liner
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUrban Decay 24/7 Waterproof Waterline Eyeliner Pencil in Tootsie, against Lancôme Idôle Ultra-Precise Felt Tip Liquid Eyeliner in Brown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil in Tootsie.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
KVD Beauty Ink Liner in Trooper Black, against Lancôme Idôle Ultra-Precise Felt Tip Liquid Eyeliner in Brown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KVD Beauty Ink Liner in Trooper Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil Tootsie
SephoraYour shade $26 at Sephora
KVD Beauty Ink Liner Trooper Black
Ulta BeautyYour shade $26 at Sephora
35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
