Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
82
Wear & performance
72
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: intense medium shade, neutral undertone
Matches: Near-identical swatch colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
79
Wear & performance
61
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Medium Tan with warm peach undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
82
Wear & performance
72
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
79
Wear & performance
61
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with golden peach undertones
$20Ulta Beauty(product price)$33 less (62%)4.5 (18)
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
73
Wear & performance
61
Skin suitability
30
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
$39.50Ulta Beauty(product price)$13.50 less (25%)4.6 (919)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
82
Wear & performance
65
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium rich neutral skin with a peach hue
$20Ulta Beauty(product price)$33 less (62%)3.7 (146)
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
79
Wear & performance
61
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
79
Wear & performance
61
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Medium with neutral warm undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
82
Wear & performance
51
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim 24-hour wear
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
75
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 38% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: medium with neutral peach undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with a neutral undertone
$6.99Ulta Beauty(product price)$46.01 less (87%)3.8 (142)
Matches: Near-identical swatch colour· Same matte finish· No drying alcohol listed
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Olive rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium with neutral undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly deeper· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
75
Finish & visual result
88
Wear & performance
51
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim a skin-like finish· No drying alcohol listed
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
$49Ulta Beauty(product price)$4 less (8%)4.3 (600)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than matte finish· Light rather than full coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
46
Wear & performance
60
Skin suitability
28
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Matches: Very close colour· Both claim a lightweight feel· No drying alcohol listed
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Lancôme Teint Idole Ultra Wear Natural Matte Foundation 330N (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 19W Beech, against Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 330N. Every attribute compared, with its share of the score.
ComparedYour shade330NClosest shade match19W BeechHow they compareScore
Shade match55% of overall99
Colour60%98#d9a485#d9a282Looks identicalColour difference 0.7 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for normal/sensitive skin
Overall match 81/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC27, against Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 330N. Every attribute compared, with its share of the score.
ComparedYour shade330NClosest overall alternativeNC27How they compareScore
Shade match55% of overall95
Colour60%92#d9a485#dca07cVery close colourColour difference 2.0 (0 is identical)
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, oily, sensitiveNormal, oilyBoth marketed for normal/oily skin
Overall match 89/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$11 less (21%)
Target
