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Teint Idole Ultra Wear Natural Matte Foundation 440N dupes and alternatives Lancôme

Deep tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Iconic London Super Smoother Blurring Skin Tint Warm Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
Iconic London
Warm Deep
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
$18 less (34%)

Your shade $53 at Sephora

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Too Faced
Sand
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
85
Wear (Wear & performance)
79
Skin (Skin suitability)
60
Best price
$48SephoraSephora
$5 less (9%)

Your shade $53 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Shade match 86
    $55SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW40
    Shade match 87
    $39SephoraSephora$14 less (26%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    91
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Deep
    Shade match 96
    $35Ulta BeautyUlta Beauty$18 less (34%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $49SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    30

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Temptu

    Perfect Canvas Foundation

    7W Desert
    Shade match 92
    $34Ulta BeautyUlta Beauty$19 less (36%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural matte rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    77
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium-to-tan shade with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Mocha
    Shade match 87
    $3.89$5.99Ulta BeautyUlta Beauty$49.11 less (93%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  7. #9 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Toffee
    Shade match 84
    $3.89$5.99Ulta BeautyUlta Beauty$49.11 less (93%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  8. #10 · KimChi Chic Beauty

    A Really Good Foundation

    128MD
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)$24 less (45%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural matte rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    71
    Wear & performance
    75
    Skin suitability
    56

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural matte rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: Tan with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W
    Shade match 94
    $12$16Ulta BeautyUlta Beauty$41 less (77%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Natural Radiant Longwear Foundation

    Marquises - Medium Dark 5
    Shade match 95
    $55SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: MD5 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    30Y
    Shade match 95
    $24SephoraSephora$29 less (55%)

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match
  12. #14 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Hazelnut
    Shade match 88
    $11.97WalmartWalmart$41.03 less (77%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 16N
    Shade match 88
    $42SephoraSephora$11 less (21%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: Medium Deep with Neutral Undertones

    Medium confidence· Digital match

    View match
  14. #16 · KimChi Chic Beauty

    A Really Good Foundation

    126MD
    Shade match 84
    $29Ulta BeautyUlta Beauty(product price)$24 less (45%)

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural matte rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    71
    Wear & performance
    75
    Skin suitability
    56

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural matte rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: Tan with Cool Neutral Undertones

    Medium confidence· Digital match

    View match
  15. Shade match 90
    $7WalmartWalmart$46 less (87%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $60SephoraSephoraCosts $7 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$37 less (70%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  18. #20 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Shade match 85
    $14.99Ulta BeautyUlta Beauty$38.01 less (72%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. #21 · J.Cat Beauty

    Aquasurance Compact Foundation

    Caramel
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$37.01 less (70%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. Shade match 94
    $44SephoraSephora$9 less (17%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    65
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  21. Shade match 85
    $54SephoraSephoraCosts $1 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 89
    $46SephoraSephora$7 less (13%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral, slightly warm olive

    Medium confidence· Digital match

    View match
  23. #25 · Dior

    Forever Skin Glow Foundation

    6.5W Warm
    Shade match 94
    $60SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneBoth claim 24-hour wear

    Differences: Radiant rather than matte finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    42
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  24. Shade match 88
    $46SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  25. #27 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    410 Nairobi
    Shade match 73
    $24Ulta BeautyUlta Beauty(product price)$29 less (55%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: for tan skin with a cool undertone

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Light Reflecting Foundation

    Alexandria
    Shade match 88
    $55SephoraSephoraCosts $2 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: M5.5 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 83
    $49SephoraSephora$4 less (8%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Dior

    Forever Hydra Nude Foundation

    5N Neutral
    Shade match 86
    $60Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim 24-hour wearNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Lancôme Teint Idole Ultra Wear Natural Matte Foundation 440N (Deep tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Looks identical
    • Deep tan · Neutral undertone

    $16.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Iconic London Super Smoother Blurring Skin Tint in Warm Deep, against Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest shade matchWarm DeepScore
Shade match55% of overall98
Colour97#a86639#a86434Looks identicalColour difference 0.9 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Iconic London Super Smoother Blurring Skin Tint in Warm Deep.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Sand, against Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest overall alternativeSandScore
Shade match55% of overall93
Colour90#a86639#ad6c3cVery close colourColour difference 2.3 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 3.0
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Sand.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim 24-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Iconic London Super Smoother Blurring Skin Tint Warm Deep

Best price
$35Ulta BeautyUlta Beauty
$18 less (34%)

Your shade $53 at Sephora

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Sand

Best price
$48SephoraSephora
$5 less (9%)

Your shade $53 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.