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Baked Balance-n-Glow Illuminating Foundation Deep dupes and alternatives Laura Geller

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Laura Geller
DeepChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
The match
NYX Professional Makeup
10 Nude
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.99TargetTarget
$23.01 less (61%)

Your shade $38 at Ulta Beauty

TargetView at Target

Closest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 210 Sandy Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Laura Geller
DeepChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
The match
Maybelline
210 Sandy Beige
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
66
Skin (Skin suitability)
40
Best price
$9.12WalmartWalmart
$28.88 less (76%)

Your shade $38 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Cool
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame light coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame light coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Sheer Skin Tinted Foundation

    Tawny
    Shade match 90
    $10Ulta BeautyUlta Beauty$28 less (74%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame light coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame light coverageClaims 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance

    Retailer shade note: tan to deep complexion with warm undertone

    Medium confidence· Digital match

    View match
  8. #10 · Live Tinted

    HUESTICK Complexion Stick

    12 Medium
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    39
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame light coverageClaims 12-hour wear

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 87
    $10Ulta BeautyUlta Beauty$28 less (74%)

    Matches: Very close colourSame radiant finishClaims long-wearing

    Differences: Full rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 96
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    32
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    12 Natural
    Shade match 95
    $14.97WalmartWalmart$23.03 less (61%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than radiant finishBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Powder Foundation

    Havana - Medium 2
    Shade match 98
    $20Ulta BeautyUlta Beauty(product price)$18 less (47%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing

    Differences: Matte rather than radiant finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    20
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Full rather than light coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    11 Classic Ivory
    Shade match 94
    $14.97WalmartWalmart$23.03 less (61%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than radiant finishBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$8 less (21%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    09 Light Nude
    Shade match 91
    $12.60WalmartWalmart$25.40 less (67%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than radiant finishBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  18. #20 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 76
    $30TargetTarget$8 less (21%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    76
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  19. #21 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Neutral Tan
    Shade match 95
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    32
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/dry/sensitive skin

    Medium confidence· Digital match

    View match
  20. #22 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$23.01 less (61%)

    Natural · Medium coverage

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 75
    $30TargetTarget$8 less (21%)

    Matches: Claims a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 85
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly cooler undertoneMatte rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    32
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  23. #25 · Wet n Wild

    PhotoFocus Liquid Foundation

    Buff Bisque
    Shade match 87
    $5.24$7.49Ulta BeautyUlta Beauty$32.76 less (86%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    33
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  24. #26 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Tan
    Shade match 40
    $45Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Described as medium tan, yours as deepSlightly warmer undertoneMedium rather than light coverage

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium tan, yours as deep · Slightly warmer undertone · Medium rather than light coverage

    Retailer shade note: medium-tan with warm golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match
  25. Shade match 77
    $14.59TargetTarget$23.41 less (62%)

    Matches: Both claim a blurring effectClaims long-wearingAdds SPF 15

    Differences: Slightly deeperMatte rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    77
    Finish & visual result
    32
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  26. Shade match 40
    $39.50SephoraSephoraCosts $1.50 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Described as very fair, yours as deepSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as very fair, yours as deep · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily skin

    Retailer shade note: very light cool skin with pink undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as deep

    View match
  27. Shade match 40
    $15.99Ulta BeautyUlta Beauty(product price)$22.01 less (58%)

    Matches: Near-identical swatch colourSame radiant finishClaims long-wearing

    Differences: Described as light medium, yours as deepSlightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Described as light medium, yours as deep · Slightly warmer undertone · Buildable rather than light coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: light-medium with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as deep

    View match
  28. Shade match 40
    $15.99Ulta BeautyUlta Beauty(product price)$22.01 less (58%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Described as light, yours as deepBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Described as light, yours as deep · Buildable rather than light coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: light with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as deep

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Laura Geller Baked Balance-n-Glow Illuminating Foundation Deep (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Close colour
    • Medium · Neutral undertone

    $30

  3. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Very close colour
    • Light medium · Warm undertone

    $12.99

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Close colour
    • Medium · Neutral undertone

    $30

  6. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Close colour
    • Light medium

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude, against Laura Geller Baked Balance-n-Glow Illuminating Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade match10 NudeScore
Shade match55% of overall99
Colour98#dba17f#dba17dLooks identicalColour difference 0.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 74/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than light coverage

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Maybelline Fit Me Dewy + Smooth Foundation in 210 Sandy Beige, against Laura Geller Baked Balance-n-Glow Illuminating Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest overall alternative210 Sandy BeigeScore
Shade match55% of overall91
Colour92#dba17f#e2a47cVery close colourColour difference 2.0 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 2.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, dry, combination, oily, sensitiveDry, normalBoth marketed for normal/​dry skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 210 Sandy Beige.

Same or better

  • $28.88 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude

Best price
$14.99TargetTarget
$23.01 less (61%)

Your shade $38 at Ulta Beauty

TargetView at Target

Closest overall alternative

Maybelline Fit Me Dewy + Smooth Foundation 210 Sandy Beige

Best price
$9.12WalmartWalmart
$28.88 less (76%)

Your shade $38 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.