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Baked Balance-n-Glow Illuminating Foundation Medium dupes and alternatives Laura Geller

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 09 Light Nude

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Laura Geller
MediumChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
NYX Professional Makeup
09 Light Nude
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.60WalmartWalmart
$25.40 less (67%)

Your shade $38 at Sephora

WalmartView at Walmart

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Tan Nude 17

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Laura Geller
MediumChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
bareMinerals
Tan Nude 17
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Best price
$39.50SephoraSephora
Costs $1.50 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Dewy + Smooth Foundation

    210 Sandy Beige
    Shade match 97
    $9.12WalmartWalmart$28.88 less (76%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $36SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium to medium tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    36H Medium-Tan Honey
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed

    Retailer shade note: medium to tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage

    Retailer shade note: for medium rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    Super Serum Skin Tint SPF 40

    Paloma ST9
    Shade match 93
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Neutral
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 96
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Forever Skin Glow Foundation

    4N Neutral
    Shade match 95
    $60SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Natural Radiance Foundation

    630 Capri
    Shade match 97
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  12. Shade match 95
    $17.99Ulta BeautyUlta Beauty(product price)$20.01 less (53%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $17.99Ulta BeautyUlta Beauty(product price)$20.01 less (53%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Cool
    Shade match 83
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Warm
    Shade match 93
    $16Ulta BeautyUlta Beauty$22 less (58%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Light Reflecting Foundation

    Sahel
    Shade match 92
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Honey Rose
    Shade match 92
    $21.39CVSCVS$16.61 less (44%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for normal/dry/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Butter Pecan 330N
    Shade match 92
    $37SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 97
    $39Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for normal/dry/sensitive skin

    Retailer shade note: medium skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  21. Shade match 95
    $46SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    66
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium skin with warm/golden undertones

    Medium confidence· Digital match

    View match
  22. Shade match 83
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  23. Shade match 94
    $46SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium skin with neutral/rosy undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tower 28 Beauty

    SunnyDays Skin Tint

    25 Ocean Park
    Shade match 92
    $32SephoraSephora$6 less (16%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  25. Shade match 92
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for normal/dry/sensitive skin

    Retailer shade note: medium/tan skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Warm
    Shade match 92
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    51
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Infallible Cushion Foundation

    253 Warm
    Shade match 95
    $19.99Ulta BeautyUlta Beauty(product price)$18.01 less (47%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Matte rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    51
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  28. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than radiant finishMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  29. Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  30. #32 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium Tan
    Shade match 97
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    32
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/dry/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Laura Geller Baked Balance-n-Glow Illuminating Foundation Medium (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Looks identical
    • Medium light · Neutral undertone

    $36

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

  4. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC27

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 09 Light Nude, against Laura Geller Baked Balance-n-Glow Illuminating Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade match09 Light NudeScore
Shade match55% of overall99
Colour98#dea47b#e0a37aLooks identicalColour difference 0.8 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 74/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 09 Light Nude.

Same or better

  • $25.40 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than light coverage

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Tan Nude 17, against Laura Geller Baked Balance-n-Glow Illuminating Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternativeTan Nude 17Score
Shade match55% of overall94
Colour96#dea47b#dda780Looks identicalColour difference 1.1 (0 is identical)
Depth98Medium lightLight mediumCloseDepth difference: 1.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for normal/​dry/​combination/​sensitive skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Tan Nude 17.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Medium rather than light coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Natural finish instead of radiant
  • Not marketed for oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapOil-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 09 Light Nude

Best price
$12.60WalmartWalmart
$25.40 less (67%)

Your shade $38 at Sephora

WalmartView at Walmart

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Tan Nude 17

Best price
$39.50SephoraSephora
Costs $1.50 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.