Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $38 at Sephora
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Fair with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sSephoraCosts $15 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Fair with Yellow Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$14 less (37%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for very very light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: fair beige with neutral undertones for light skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$22.01 less (58%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: rosy beige with neutral undertones for light to medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $1 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim transfer resistanceNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: light beige with peachy undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$23.01 less (61%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.63 · out of stockView at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (66%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: warm peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$26.01 less (68%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $8.90 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (8%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: very light with neutral warm undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$26.01 less (68%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta BeautyCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $2 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $8 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
SephoraCosts $8 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sTarget$23.41 less (62%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$30 less (79%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $22 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light warm-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephora$14 less (37%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: light, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraWalmart$25.02 less (66%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty(product price)Costs $1.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Retailer shade note: fair skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$20.01 less (53%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines
Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: 1 very light
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$13.62View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSShowing 12 of 29 matches
The closest shade to Laura Geller Double Take Baked Full Coverage Foundation Fair (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light Ivory
$8
Café Au Lait
Light Ivory
$8
1N0
$34
120
$12.99
1N06
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 120N, against Laura Geller Double Take Baked Full Coverage Foundation in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 120N.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 205C, against Laura Geller Double Take Baked Full Coverage Foundation in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 205C.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation 120N
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Lancôme Teint Idole Ultra Wear Natural Matte Foundation 205C
SephoraYour shade $38 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
