Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora · lowest price $13.62 at Walmart
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$13.62View at Walmart
Target$14.99View at TargetUlta Beauty$17.99View at Ulta Beauty
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $38 at Sephora
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Fair with Yellow Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: fair beige with neutral undertones for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$14 less (37%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for very very light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: rosy beige with neutral undertones for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$25.01 less (66%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty$18.01 less (47%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: warm peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyWalmart$26.03 less (69%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartWalmart$22.87 less (60%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $8 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
SephoraCosts $10 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$30 less (79%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Very light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyTarget$23.41 less (62%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $11 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $12 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Very light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair medium with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sWalmart$23.03 less (61%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $14 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Very light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair, cool pink
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$22 less (58%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$17 less (45%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty$32.76 less (86%)Matches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Laura Geller Double Take Baked Full Coverage Foundation Porcelain (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1N0
$34
Fair Beige
$8
N12
$30
Willow 2.3
$39
1N06
$35
N6.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Very Light, against Laura Geller Double Take Baked Full Coverage Foundation in Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Very Light.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 110C, against Laura Geller Double Take Baked Full Coverage Foundation in Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 110C.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Very Light
Ulta BeautyYour shade $38 at Sephora · lowest price $13.62 at Walmart
Lancôme Teint Idole Ultra Wear Natural Matte Foundation 110C
SephoraYour shade $38 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
