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Real Flawless Feather Matte Powder Foundation 7C Chocolate Ganache dupes and alternatives Laura Mercier

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44

The equivalent shade: scored on colour, depth and undertone only.

The match
MAC Cosmetics
NW44
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 60N Mahogany

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
60N Mahogany
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
93
Skin (Skin suitability)
60
Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)$14.50 less (27%)

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for extra deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)$35.01 less (65%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    High confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW48
    Shade match 93
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    79
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with brick red undertones

    High confidence· Digital match

    View match
  4. #6 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 91
    $54Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$35.01 less (65%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    High confidence· Digital match

    View match
  6. Shade match 91
    $39.50SephoraSephora$14.50 less (27%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW53
    Shade match 91
    $39SephoraSephora$15 less (28%)

    Matches: Same cool undertoneSame matte finishBoth claim transfer resistance

    Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    79
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: rich deep with soft red undertones

    High confidence· Digital match

    View match
  8. #10 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Ganache 560R
    Shade match 93
    $37SephoraSephora$17 less (31%)

    Matches: Very close colourSame cool undertoneSame buildable coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Rich skin with a red undertone

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 125 Mahogany
    Shade match 86
    $39Ulta BeautyUlta Beauty(product price)$15 less (28%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Slightly lighterMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $42.50Ulta BeautyUlta Beauty$11.50 less (21%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $50SephoraSephora$4 less (7%)

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    High confidence· Digital match

    View match
  12. #14 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Bronze
    Shade match 92
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Full rather than buildable coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Espresso
    Shade match 93
    $11.97WalmartWalmart$42.03 less (78%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · R.E.M. Beauty

    Sweetener Foundation

    rich 1 n
    Shade match 86
    $35Ulta BeautyUlta Beauty(product price)$19 less (35%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $50SephoraSephora$4 less (7%)

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Very deep with neutral undertones

    High confidence· Digital match

    View match
  16. #18 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Shade match 74
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    93
    Wear & performance
    93
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 93
    $21$30Ulta BeautyUlta Beauty$33 less (61%)

    Matches: Very close colourSame cool undertoneSame buildable coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    High confidence· Digital match

    View match
  18. #20 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 84
    $52SephoraSephora$2 less (4%)

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: deepest with neutral rich-brown undertones

    High confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW55
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)$8 less (15%)

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    93
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than buildable coverage

    Retailer shade note: rich mahogany with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9.5 Cool Deep
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$40.01 less (74%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Timeless Hydrating Foundation

    57H Rich Honey
    Shade match 79
    $42Ulta BeautyUlta Beauty$12 less (22%)

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  22. #24 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 88
    $56SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  23. #25 · Tarte

    Timeless Hydrating Foundation

    60H Mahogany Honey
    Shade match 76
    $42Ulta BeautyUlta Beauty(product price)$12 less (22%)

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  24. #26 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4R76 - Cool Ebony
    Shade match 90
    $49SephoraSephora$5 less (9%)

    Matches: Same cool undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with rosy undertones

    Medium confidence· Digital match

    View match
  25. #27 · R.E.M. Beauty

    Sweetener Foundation

    rich 2 w
    Shade match 75
    $35Ulta BeautyUlta Beauty(product price)$19 less (35%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: rich with warm red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Laura Mercier Real Flawless Feather Matte Powder Foundation 7C Chocolate Ganache (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Nearest in this range
    • Rich deep · Neutral undertone

    $34

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Very close colour
    • Very deep · Cool undertone

    $35

  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Very close colour
    • Very deep · Cool · rosy undertone

    $39

  4. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Looks identical
    • Very deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44, against Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache. Every attribute compared, with its share of the score.

ComparedYour shade7C Chocolate GanacheClosest shade matchNW44Score
Shade match55% of overall98
Colour96#7b4430#7d452eLooks identicalColour difference 1.2 (0 is identical)
Depth99Very deepDeepCloseDepth difference: 0.7
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall79
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 88/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • No blurring effect claimed
  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 60N Mahogany, against Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache. Every attribute compared, with its share of the score.

ComparedYour shade7C Chocolate GanacheClosest overall alternative60N MahoganyScore
Shade match55% of overall90
Colour86#7b4430#713f28Very close colourColour difference 2.9 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 4.0
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared93
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 60N Mahogany.

Same or better

  • $12 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly deeper
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44

Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 60N Mahogany

Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.