Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $44 at Sephora · lowest price $11.97 at Walmart
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $44 at Sephora
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$4 less (9%)Matches: Very close colourSame matte finishSame light coverage
Differences: No blurring effect claimedDoes not claim colour stability
Very close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability
Medium confidence· Digital match
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyUlta Beauty$3 less (7%)Matches: Very close colourSame matte finishSame light coverage
Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for normal skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for normal skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sUlta Beauty(product price)Costs $25 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim colour stability
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim colour stability · Contains listed fragrance
Retailer shade note: light-medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (55%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishFull rather than light coverageDoes not claim colour stability
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Full rather than light coverage · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light with rosy-neutral base
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$4.50 less (10%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than light coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · No long-wear claim · Does not claim colour stability
Retailer shade note: for light warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta BeautyCosts $26 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneFull rather than light coverageDoes not claim colour stability
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance
Retailer shade note: light to medium skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
SephoraCosts $3 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than light coverageDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Does not claim colour stability
Retailer shade note: light-medium neutral-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta BeautyCosts $28 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $26 moreMatches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)$10 less (23%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than light coverageNo blurring effect claimed
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than light coverage · No blurring effect claimed · Does not claim colour stability
Retailer shade note: light shade with neutral undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than light coverageNo blurring effect claimedDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $16 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim colour stability
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (84%)Matches: Near-identical swatch colourSame matte finish
Differences: Slightly cooler undertoneMedium rather than light coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light medium with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim 12-hour wear
Differences: Natural rather than matte finishFull rather than light coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Full rather than light coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light medium, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$3 less (7%)Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim colour stability
Retailer shade note: light medium cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourBoth claim a blurring effectClaims transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim colour stability
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than light coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/oily skin
Retailer shade note: light rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly deeperSlightly warmer undertoneFull rather than light coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Full rather than light coverage · Does not claim colour stability · Contains drying alcohol
Retailer shade note: light skin with warm peach undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than light coverageDoes not claim colour stability
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneBoth claim 12-hour wear
Differences: Natural rather than matte finishFull rather than light coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Full rather than light coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$12 less (27%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral taupe beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$4.50 less (10%)Matches: Very close colourSame matte finishClaims not settling into lines
Differences: Slightly cooler undertoneMedium rather than light coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light/medium skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear
Differences: Slightly lighterSlightly cooler undertoneBuildable rather than light coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than light coverage · Does not claim colour stability
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraSame priceMatches: Very close colourSame neutral undertoneClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than light coverageDoes not claim colour stability
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$28 less (64%)Matches: Very close colourBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephora$12 less (27%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral bronze
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraShowing 12 of 28 matches
The closest shade to Laura Mercier Tinted Blur Balm Skin Tint Shade 03 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Natural Beige
$36
Natural Ivory
$11.99
3 Cool Rosy
$42
Light
$12
Silk 2.5
$39
370 Biscuit
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Creamy Natural, against Laura Mercier Tinted Blur Balm Skin Tint in Shade 03. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Creamy Natural.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Neutral, against Laura Mercier Tinted Blur Balm Skin Tint in Shade 03. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Neutral.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Creamy Natural
Ulta BeautyYour shade $44 at Sephora · lowest price $11.97 at Walmart
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Neutral
Ulta BeautyYour shade $44 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
