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Tinted Blur Balm Skin Tint Shade 04 dupes and alternatives Laura Mercier

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Rich Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Laura Mercier
Shade 04Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Light coverage
The match
Milani
Rich Sand
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.97WalmartWalmart
$32.03 less (73%)

Your shade $44 at Sephora

Closest overall alternative: Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Laura Mercier
Shade 04Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Light coverage
The match
Laura Geller
Golden Medium
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
Overall match
88out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
90
Best price
$38Ulta BeautyUlta Beauty
$6 less (14%)

Your shade $44 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32H medium honey
    Shade match 95
    $40Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than light coverageDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    85
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7NC
    Shade match 86
    $9.80$14Ulta BeautyUlta Beauty$34.20 less (78%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim colour stability

    Retailer shade note: medium or tan skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $50SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $50SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $54SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    66
    Wear & performance
    85
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 93
    $48SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $12.99Ulta BeautyUlta Beauty$31.01 less (70%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than light coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · R.E.M. Beauty

    Sweetener Foundation

    medium 9 n
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$9 less (20%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than light coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than light coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: medium to tan neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$28 less (64%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    230 N
    Shade match 92
    $24SephoraSephora$20 less (45%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than matte finishNot marketed for oily skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    57
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    15N
    Shade match 92
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneBoth claim colour stability

    Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 92
    $8Ulta BeautyUlta Beauty(product price)$36 less (82%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $39.50SephoraSephora$4.50 less (10%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium-tan neutral skin with subtle rosy undertones

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Powder Foundation

    Nicaragua - Medium 3
    Shade match 91
    $20Ulta BeautyUlta Beauty$24 less (55%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    59
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than light coverage · No blurring effect claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32N Medium Neutral
    Shade match 82
    $40SephoraSephora$4 less (9%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  16. #18 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Tan Warm 250
    Shade match 93
    $45SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Medium Tan with warm peach undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$25.01 less (57%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than light coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    43
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. Shade match 93
    $48SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    52
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: for medium skintones with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107.5 Ivory Beige
    Shade match 92
    $10.43WalmartWalmart$33.57 less (76%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than light coverage · Does not claim colour stability · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  20. Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame light coverageBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  21. Shade match 82
    $49Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame light coverageBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $49SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 94
    $42SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    59
    Wear & performance
    48
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: for medium-tan neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  24. Shade match 81
    $49Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame light coverageBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  25. #27 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Neutral Medium
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than light coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  26. #28 · Hourglass

    Vanish Seamless Finish Foundation Stick

    12.5 Amber
    Shade match 93
    $49SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim 12-hour wear

    Differences: Natural rather than matte finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    40
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than light coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium deep, warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · Nudestix

    Tinted Cover Foundation

    NUDE 7
    Shade match 87
    $19$38SephoraSephora$25 less (57%)

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: medium/deep neutral cool

    Medium confidence· Digital match

    View match
  28. Shade match 85
    $38SephoraSephora$6 less (14%)

    Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: medium (cool olive)

    Medium confidence· Digital match

    View match
  29. Shade match 95
    $53Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  30. #32 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 1
    Shade match 96
    $38SephoraSephora$6 less (14%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    39
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Laura Mercier Tinted Blur Balm Skin Tint Shade 04 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  6. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Rich Sand, against Laura Mercier Tinted Blur Balm Skin Tint in Shade 04. Every attribute compared, with its share of the score.

ComparedYour shadeShade 04Closest shade matchRich SandScore
Shade match55% of overall99
Colour98#d09975#d29872Looks identicalColour difference 0.8 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared59
Finish100MatteMatteSameSame matte finish
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Rich Sand.

Same or better

  • $32.03 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish

Different

  • Full rather than light coverage
  • No blurring effect claimed
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Why the closest overall alternative works

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium, against Laura Mercier Tinted Blur Balm Skin Tint in Shade 04. Every attribute compared, with its share of the score.

ComparedYour shadeShade 04Closest overall alternativeGolden MediumScore
Shade match55% of overall90
Colour97#d09975#d49b74Looks identicalColour difference 1.1 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70Neutral · neutral goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same matte finish
  • Same light coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone
  • Does not claim colour stability

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Rich Sand

Best price
$11.97WalmartWalmart
$32.03 less (73%)

Your shade $44 at Sephora

Closest overall alternative

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium

Best price
$38Ulta BeautyUlta Beauty
$6 less (14%)

Your shade $44 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.