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PRO Soft Focus Longwear Foundation 09 dupes and alternatives LORAC

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol13Vegan5Cruelty-free5Oil-free0With SPF3Mineral1

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Only showing matches made for sensitive skin.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: RMS Beauty ReEvolve Natural Finish Foundation 55

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
09Change shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
RMS Beauty
55
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$59Ulta BeautyUlta Beauty
Costs $21 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation Y 27

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
09Change shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
Y 27
Depth and undertone: Medium light
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$46.90Ulta BeautyUlta Beauty
Costs $8.90 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.7W
    Shade match 80
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Retailer shade note: medium or tan skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.2N
    Shade match 79
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than olive undertoneBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Buildable rather than full coverage

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9W
    Shade match 79
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  4. #6 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 79
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  5. #7 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    MW4
    Shade match 86
    $58Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same olive undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural matte rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    90
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural matte rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: medium warm with golden olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    510 Aruba
    Shade match 80
    $14.40$24Ulta BeautyUlta Beauty$23.60 less (62%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Retailer shade note: for medium skin w/ golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium 17 Olive
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame olive undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium olive

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    540 Giza
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: for medium skin w/ cool neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    3W2 Cashew
    Shade match 88
    $55Ulta BeautyUlta BeautyCosts $17 more

    Matches: Very close colourSame full coverageAdds SPF 15

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    MW3
    Shade match 78
    $58Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural matte rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    90
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Medium 15
    Shade match 78
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly lighterNeutral rather than olive undertoneBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    180 Linen
    Shade match 77
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 09 (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Very close colour
    • Medium · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Clinique Even Better All-Over Concealer + Eraser

    WN 76 Toasted Wheat

    Clinique Even Better All-Over Concealer + Eraser, shade WN 76 Toasted Wheat

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Close colour
    • Medium light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Close colour
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Slight colour difference
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

RMS Beauty ReEvolve Natural Finish Foundation in 55, against LORAC PRO Soft Focus Longwear Foundation in 09. Every attribute compared, with its share of the score.

ComparedYour shade09Closest shade match55Score
Shade match55% of overall95
Colour92#d6a361#d7a165Very close colourColour difference 1.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 55.

Same or better

  • Very close colour
  • Same olive undertone
  • Medium rather than full coverage
  • Both claim a blurring effect

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 27, against LORAC PRO Soft Focus Longwear Foundation in 09. Every attribute compared, with its share of the score.

ComparedYour shade09Closest overall alternativeY 27Score
Shade match55% of overall85
Colour88#d6a361#d19d63Very close colourColour difference 2.5 (0 is identical)
Depth95Medium lightMedium lightSameDepth difference: 2.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70OliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 27.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Contains isopropyl alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

RMS Beauty ReEvolve Natural Finish Foundation 55

Match price
$59Ulta BeautyUlta Beauty
Costs $21 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation Y 27

Best price
$46.90Ulta BeautyUlta Beauty
Costs $8.90 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.