Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
20 of 30 matches
Only showing matches without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Ulta Beauty
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $38 at Ulta Beauty
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$23.41 less (62%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Does not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $11 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $11 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $1 moreMatches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $9 moreMatches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (37%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed
Retailer shade note: for medium to tan skin w/ warm golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $7 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Olive rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium Tan with neutral olive undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta BeautyCosts $11 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than cool undertoneNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Olive rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium skin with olive undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $14 moreMatches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: medium tan neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Olive rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with subtle olive undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $6 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $11 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium skin with warm olive undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneRadiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish
Retailer shade note: medium beige with neutral undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed
Retailer shade note: medium beige with peachy to neutral undertone for medium skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame full coverageClaims colour stability
Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for combination/sensitive skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraShowing 12 of 18 matches
The closest shade to LORAC PRO Soft Focus Longwear Foundation 10 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
340C
$24
Medium Tan 3.5C
$31
Medium Tan 2
$22
Sienna 6.5
$39
33.5 Tan Natural
$30
2N34
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Tan 20, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Tan 20.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Clinique Beyond Perfecting Powder Foundation + Concealer in 18 Sand, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Beyond Perfecting Powder Foundation + Concealer in 18 Sand.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Tan 20
Ulta BeautyYour shade $38 at Ulta Beauty
Clinique Beyond Perfecting Powder Foundation + Concealer 18 Sand
Ulta BeautyYour shade $38 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
