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PRO Soft Focus Longwear Foundation 25 dupes and alternatives LORAC

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Urban Decay Hydromaniac Hydrating Dewy Foundation 80

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
25Change shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Urban Decay
80
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
89
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
$3 less (8%)

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Pro-Matte Foundation 113 Brown Suede

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
25Change shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
113 Brown Suede
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
40
Best price
$9.92WalmartWalmart
$28.08 less (74%)

Your shade $38 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    490 Medium Deep
    Shade match 82
    $52SephoraSephoraCosts $14 more

    Matches: Similar undertone (warm vs neutral)Both claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $42.50Ulta BeautyUlta BeautyCosts $4.50 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $52SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 69
    $14.50Ulta BeautyUlta Beauty(product price)$23.50 less (62%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Walnut (NW-092)
    Shade match 82
    $58SephoraSephoraCosts $20 more

    Matches: Same neutral undertoneSame matte finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, neutral warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 72
    $40SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Super Stay Lumi-Matte Foundation

    375
    Shade match 72
    $15.99Ulta BeautyUlta Beauty(product price)$22.01 less (58%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    480 Medium Deep
    Shade match 73
    $52SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 80
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Olive rather than neutral undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one dark with an olive undertone

    Medium confidence· Digital match

    View match
  12. Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly lighterOlive rather than neutral undertoneNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 71
    $60SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-three dark with a warm undertone

    Medium confidence· Digital match

    View match
  15. Shade match 73
    $42Ulta BeautyUlta BeautyCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    40

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  16. Shade match 72
    $42Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourNatural rather than matte finishNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    40

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for very deep skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 77
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same neutral undertoneBoth claim a blurring effectClaims colour stability

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    100

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  18. Shade match 74
    $47SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Honey
    Shade match 74
    $39SephoraSephoraCosts $1 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  20. Shade match 87
    $34SephoraSephora$4 less (11%)

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 20 matches

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 25 (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Slight colour difference
    • Very deep

    $14.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Slight colour difference
    • Very deep · Neutral undertone

    $30

  5. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Slight colour difference
    • Deep · Neutral undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Hydromaniac Hydrating Dewy Foundation in 80, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest shade match80Score
Shade match55% of overall89
Colour89#6c471d#714b27Very close colourColour difference 2.4 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Hydromaniac Hydrating Dewy Foundation in 80.

Same or better

  • $3 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Pro-Matte Foundation in 113 Brown Suede, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest overall alternative113 Brown SuedeScore
Shade match55% of overall80
Colour68#6c471d#754728Slight colour differenceColour difference 5.2 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 2.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 81/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in 113 Brown Suede.

Same or better

  • $28.08 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Urban Decay Hydromaniac Hydrating Dewy Foundation 80

Best price
$35Ulta BeautyUlta Beauty
$3 less (8%)

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Pro-Matte Foundation 113 Brown Suede

Best price
$9.92WalmartWalmart
$28.08 less (74%)

Your shade $38 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.