Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
5 of 30 matches
Only showing matches vegan.
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $7.49 at Ulta Beauty
e.l.f. Cosmetics Lash XTNDR Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyNot compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyCosts $7.50 moreMatches: Same formula: tubing
Differences: 1 of 3 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
Milani Highly Rated Lash Extensions Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta Beauty
SephoraCosts $26.51 moreMatches: Same formula: tubing
Differences: 1 of 3 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Retailer shade note: ultra black
Medium confidence· Digital match
Hourglass Hourglass Unlocked Defining and Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautyCosts $7.50 moreMatches: Same formula: tubing
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Medium confidence· Digital match
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephoraCosts $20.51 moreMatches: Same formula: tubing
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Retailer shade note: black
Medium confidence· Digital match
Tarte Tartelette Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta Beautye.l.f. Cosmetics Lash XTNDR Mascara in Soft Black, against L'Oréal Paris Double Extend Beauty Tubes Lengthening Mascara in Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Lash XTNDR Mascara in Soft Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $7.49 at Ulta Beauty
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
