Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $14.99 at Ulta Beauty
Alleyoop Go the Distance Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$22.10View at Ulta BeautyNot compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautySame priceMatches: Same formula: tubing
Differences: 1 of 3 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
Milani Highly Rated Lash Extensions Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta Beauty
SephoraCosts $19.01 moreMatches: Same formula: tubing
Differences: 1 of 3 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Retailer shade note: ultra black
Medium confidence· Digital match
Hourglass Hourglass Unlocked Defining and Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$6.99 less (47%)Matches: Same formula: tubing
Differences: 1 of 3 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
e.l.f. Cosmetics Lash XTNDR Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $20.01 moreMatches: Same formula: tubing
Differences: 1 of 4 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 4 effects shared
Medium confidence· Digital match
Caliray Come Hell or High Water 24-hour Volumizing & Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta BeautyCosts $13.01 moreMatches: Same formula: tubing
Differences: 1 of 5 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 5 effects shared
Medium confidence· Digital match
Prime Prometics PrimeLash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyUlta BeautySame priceMatches: Same formula: tubing
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Medium confidence· Digital match
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta BeautyCosts $10.01 moreMatches: Same formula: tubing
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Medium confidence· Digital match
Urban Decay Tube Job Lash Augmenting Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$1 less (7%)Nothing compared the same
Differences: 1 of 2 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared
Medium confidence· Digital match
Maybelline Lash Sensational Sky High Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $13.01 moreMatches: Same formula: tubing
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Retailer shade note: black
Medium confidence· Digital match
Tarte Tartelette Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $2.01 moreNothing compared the same
Differences: 1 of 2 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared
Retailer shade note: black
Medium confidence· Digital match
ILIA Limitless Lash Mascara
Every store that sells this shade · prices as last checked
Sephora$17View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same formula: tubing
Differences: 1 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 6 effects shared
Medium confidence· Digital match
Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$2 less (13%)Nothing compared the same
Differences: 1 of 2 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared
Medium confidence· Digital match
CoverGirl Lash Blast Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $14.01 moreNothing compared the same
Differences: 1 of 2 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared · Waterproof rather than tubing
Retailer shade note: pitch black
Medium confidence· Digital match
Benefit Cosmetics BADgal BANG! Volumizing Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$1 less (7%)Nothing compared the same
Differences: 1 of 2 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared · Waterproof rather than tubing
Medium confidence· Digital match
Maybelline Lash Sensational Sky High Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $20.01 moreNothing compared the same
Differences: 1 of 2 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared · Waterproof rather than tubing
Retailer shade note: jet black
Medium confidence· Digital match
Dior Diorshow Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautyUlta BeautyCosts $15.01 moreNothing compared the same
Differences: 1 of 2 effects sharedFibre rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 2 effects shared · Fibre rather than tubing
Medium confidence· Digital match
Lancôme Monsieur Big Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty$2 less (13%)Nothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
CoverGirl Clump Crusher Extensions Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $20.01 moreNothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Retailer shade note: black
Medium confidence· Digital match
Prada Pradascope Lash Lifting & Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$1 less (7%)Nothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
L'Oréal Paris Voluminous Lash Paradise Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$8.24 less (55%)Nothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
CoverGirl Exhibitionist Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6.75View at Ulta BeautyUlta BeautyCosts $14.01 moreNothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
MAC Cosmetics Macstack Mascara Superstack
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$1 less (7%)Nothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
Maybelline Lash Sensational Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $1.01 moreNothing compared the same
Differences: Not sold in your colour1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · 1 of 3 effects shared
Retailer shade note: vibrant cobalt blue
Medium confidence· Digital match
Sephora Collection Size Up Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $20.01 moreNothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Retailer shade note: timeless black
Medium confidence· Digital match
Dior Diorshow Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautySephoraCosts $14.01 moreNothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Retailer shade note: black
Medium confidence· Digital match
Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $13.01 moreNothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
Makeup By Mario Master Mascara Volumizing & Lift
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $13.01 moreNothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Retailer shade note: Intense black
Medium confidence· Digital match
Clinique High Impact Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$1.50 less (10%)Nothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
CoverGirl Exhibitionist Stretch & Strengthen Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.49View at Ulta BeautyUlta BeautyCosts $14.01 moreNothing compared the same
Differences: 1 of 3 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 3 effects shared
Medium confidence· Digital match
Charlotte Tilbury Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyShowing 12 of 29 matches
Alleyoop Go the Distance Tubing Mascara in Black, against L'Oréal Paris Double Extend Beauty Tubes Lengthening Mascara in Blackest Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Alleyoop Go the Distance Tubing Mascara in Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $14.99 at Ulta Beauty
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
