Plum · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Finish
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $12.99 at Ulta Beauty
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: LighterBerry rather than plum
Close colour · High shine · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Berry rather than plum
Retailer shade note: sheer berry
Medium confidence· Digital match
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $19.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Mauve rather than plum
Close colour · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: cool pinky mauve
Medium confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $11.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Berry rather than plum
Slight colour difference · High shine
Ingredients (not scored): 12% ingredient overlap
Differences: Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $13.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: sheer cranberry
Medium confidence· Digital match
Patrick Ta Major Volume Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $13.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colour
Visibly different colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour
Medium confidence· Digital match
fresh Sugar Lip Balm Hydrating Treatment
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $11.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Pink rather than plum
Slight colour difference · High shine
Ingredients (not scored): 12% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: cool pink
Medium confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $3.01 moreMatches: Very close colourSame cool undertoneClaims non-sticky
Differences: Mauve rather than plumNot listed rather than long-wearing (longevity)
Very close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: semi-sheer, milky mauve
Medium confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $19.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 27% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: plum berry
Medium confidence· Digital match
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $13.01 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)
Close colour · Shimmer · Sheer
Ingredients (not scored): 18% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: sparkling bright berry
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $11.01 moreMatches: Same longevity: long-wearingClaims non-stickyClaims hydration
Differences: Warm rather than cool undertoneBerry rather than plum
Slight colour difference
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Berry rather than plum
Retailer shade note: Warm Berry
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $12.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourPink rather than plum
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum
Retailer shade note: sheer magenta with silver sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25 · out of stockView at Ulta BeautySephoraCosts $11.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeper
Visibly different colour · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: Sheer plum
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $10.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourNude rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than plum
Retailer shade note: shimmering rose mauve nude
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $14.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: Berry Shimmer Glass
Medium confidence· Digital match
Tarte Maracuja Juicy Shift
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraSephoraCosts $9.01 moreMatches: Same longevity: long-wearingClaims hydration
Differences: Neutral rather than cool undertonePink rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Pink rather than plum
Medium confidence· Digital match
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta BeautyCosts $17.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourMauve rather than plum
Visibly different colour
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum
Retailer shade note: dusty mauve
Medium confidence· Digital match
RMS Beauty Liplights Cream Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $13.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourMauve rather than plum
Visibly different colour · High shine · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum
Retailer shade note: A nourishing touch of cool mauve, with buildable color
Medium confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $15.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourLighterBerry rather than plum
Visibly different colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum
Retailer shade note: deep berry
Medium confidence· Digital match
Too Faced Kissing Juicy Tint Lip Balm
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $9.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourPink rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Pink rather than plum
Retailer shade note: sheer bright pink
Medium confidence· Digital match
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $12.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeperRose rather than plum
Slight colour difference · High shine
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Rose rather than plum
Retailer shade note: creamy dusty rose
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephoraCosts $29.01 moreMatches: Same cool undertoneClaims hydration
Differences: Mauve rather than plumNot listed rather than long-wearing (longevity)
Close colour · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: A bold mauve
Medium confidence· Digital match
Dior Addict Lip Maximizer Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephoraCosts $9.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourPink rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Pink rather than plum
Retailer shade note: sheer soft pink
Medium confidence· Digital match
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $0.01 moreMatches: Same cool undertone
Differences: Purple rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · High shine · Opaque
Ingredients (not scored): 52% ingredient overlap
Differences: Purple rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: pinky lilac
Medium confidence· Digital match
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13 · product priceView at Ulta BeautySephoraCosts $12.01 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Purple rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 15% ingredient overlap
Differences: Purple rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer pinkish lavender
Medium confidence· Digital match
Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $32.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourNude rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than plum
Retailer shade note: rosy nude
Medium confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta BeautyCosts $17.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourLighterBerry rather than plum
Visibly different colour
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum
Retailer shade note: cranberry
Medium confidence· Digital match
RMS Beauty Liplights Cream Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $19.01 moreMatches: Same longevity: long-wearingClaims non-stickyClaims hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneCoral rather than plum
Slight colour difference · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Coral rather than plum
Retailer shade note: neutral pinky coral
Medium confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$0.99 less (8%)Matches: Same cool undertoneClaims hydration
Differences: Pink rather than plumNot listed rather than long-wearing (longevity)
Close colour · High shine
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: cool pink
Medium confidence· Digital match
NYX Professional Makeup Jelly Job Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$11.97View at Walmart
Target$11.99View at Target
CVS$11.99View at CVSUlta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourLighterPink rather than plum
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than plum
Retailer shade note: berry pink
Medium confidence· Digital match
Armani Beauty Prisma Flash Glossy Color Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraShowing 12 of 29 matches
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture in Mosaic, against L'Oréal Paris Glow Paradise Lip Balm-in-Gloss in 100 Mademoiselle Mauve. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture in Mosaic.
Weighted ingredient similarity 9%. Ingredients only affect results through the filters.
SephoraYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
