Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
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30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $9.75 at Walmart · product price; shade not separately priced
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13 · product priceView at Ulta BeautyThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
SephoraYour shade $9.75 at Walmart
Refy Lip Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $13.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colour
Visibly different colour · High shine · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: Deep Cool Plum
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $6.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colour
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: sheer burgundy
Medium confidence· Digital match
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $30.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colour
Visibly different colour · High shine · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: sheer plum
Medium confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$3.75 less (38%)Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourLighter
Visibly different colour · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: deep plum
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $14.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeper
Visibly different colour · High shine
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: deep mauve plum
Medium confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $8.25 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Purple rather than plumNot listed rather than long-wearing (longevity)
Close colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Purple rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: shimmering bright amethyst
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $28.25 moreMatches: Same cool undertoneClaims hydration
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)
Close colour · Shimmer
Ingredients (not scored): 30% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: blackberry shimmer
Medium confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $35.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $22.25 moreMatches: Same longevity: long-wearingClaims non-stickyClaims hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Visibly different colour · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Retailer shade note: neutral merlot burgundy
Medium confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$3.75 less (38%)Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourDeeperPurple rather than plum
Visibly different colour · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than plum
Retailer shade note: mauve purple
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15.25 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)
Visibly different colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $33.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourLighter
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: Sheer Plum
Medium confidence· Digital match
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $16.25 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Noticeably different swatch colourDeeperBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: blackberry
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $33.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: sheer cherry brown
Medium confidence· Digital match
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $14.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: deep berry
Medium confidence· Digital match
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $33.25 moreMatches: Same cool undertoneClaims hydration
Differences: Pink rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Pink rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: blackend pink that transforms to a rich berry
Medium confidence· Digital match
Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraAmazon(product price)Price unavailableMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97 · out of stockView at WalmartUlta BeautyCosts $15.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: sheer blueberry with blue sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $13.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: sparkling cool taupe brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $14.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: Soft Rich Brown
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $30.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: sheer rich brown shimmer
Medium confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $13.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · High shine · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: Light Rosy Brown
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $8.25 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Noticeably different swatch colourPurple rather than plumNot listed rather than long-wearing (longevity)
Visibly different colour · High shine
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: black violet
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $32.25 moreMatches: Same cool undertoneClaims hydration
Differences: Noticeably different swatch colourBerry rather than plumNot listed rather than long-wearing (longevity)
Visibly different colour · High shine
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: Juicy Finish
Medium confidence· Digital match
Dior Lip Glow Oil Hydrating High-Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $28.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeperBerry rather than plum
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum
Retailer shade note: deep berry
Medium confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $8.25 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Noticeably different swatch colourLighterNot listed rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $16.25 moreMatches: Same cool undertoneClaims non-stickyClaims hydration
Differences: Noticeably different swatch colourLighterBrown rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: rich plum brown shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $14.25 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeperMauve rather than plum
Visibly different colour · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than plum
Retailer shade note: sheer mauve
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 28 matches
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss in Pure Plum.p, against L'Oréal Paris Glow Paradise Lip Balm-in-Gloss in 110 Fete De Fleurs. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss in Pure Plum.p.
Weighted ingredient similarity 52%. Ingredients only affect results through the filters.
Refy Lip Gloss with Hyaluronic Acid in Plum, against L'Oréal Paris Glow Paradise Lip Balm-in-Gloss in 110 Fete De Fleurs. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Refy Lip Gloss with Hyaluronic Acid in Plum.
Weighted ingredient similarity 12%. Ingredients only affect results through the filters.
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss Pure Plum.p
Ulta BeautyYour shade $9.75 at Walmart · product price; shade not separately priced
Refy Lip Gloss with Hyaluronic Acid Plum
SephoraYour shade $9.75 at Walmart
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
