Infallible Cushion Foundation 370 Cool dupes and alternatives L'Oréal Paris
4.3 (275)·Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim a blurring effect· Both claim 24-hour wear
Differences: Natural rather than matte finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
89
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with cool/rich red undertones
Matches: Same matte finish· Both claim transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
70
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
Retailer shade note: extra deep with neutral brown undertones
Matches: Same matte finish· Both claim a skin-like finish· Both claim 24-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
66
Finish & visual result
85
Wear & performance
100
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for deep neutral skin with a subtle red hue
Matches: Same cool undertone· Both claim a blurring effect· Claims not settling into lines
Differences: Natural rather than matte finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
48
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance
Retailer shade note: medium deep with cool undertones
$14Ulta Beauty(product price)$5.99 less (30%)3.9 (4,653)
Matches: Same matte finish· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
88
Wear & performance
72
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: medium deep with a neutral undertone
Matches: Same cool undertone· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
80
Finish & visual result
76
Wear & performance
68
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium deep with cool red undertones
Matches: Very close colour· Same buildable coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 24-hour wear
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Full rather than buildable coverage
Score details
Shade match
68
Finish & visual result
82
Wear & performance
100
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones
$14Ulta Beauty(product price)$5.99 less (30%)3.9 (4,653)
Matches: Same matte finish· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly lighter· Neutral rather than cool undertone· Medium rather than buildable coverage
Score details
Shade match
72
Finish & visual result
88
Wear & performance
72
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: medium tan with a neutral undertone
$14Ulta Beauty(product price)$5.99 less (30%)3.9 (4,653)
Matches: Same matte finish· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly deeper· Neutral rather than cool undertone· Medium rather than buildable coverage
Score details
Shade match
72
Finish & visual result
88
Wear & performance
72
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: deep with a neutral undertone
Matches: Same cool undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
79
Finish & visual result
73
Wear & performance
68
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: D2.5 - deep with cool undertone
$8Ulta Beauty(product price)$11.99 less (60%)4.5 (40,486)
Matches: Same cool undertone· Claims not settling into lines· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
64
Wear & performance
61
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
82
Wear & performance
63
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with a balance of warm & cool undertones
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than buildable coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
78
Finish & visual result
82
Wear & performance
48
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: rich coffee with red undertone for dark skin
Matches: Same matte finish· Both claim 24-hour wear· Both claim transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Full rather than buildable coverage
Score details
Shade match
67
Finish & visual result
73
Wear & performance
100
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Same cool undertone· Both claim a blurring effect· Claims not settling into lines
Differences: Radiant rather than matte finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
57
Wear & performance
51
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Same cool undertone· Both claim transfer resistance· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than matte finish
Score details
Shade match
73
Finish & visual result
64
Wear & performance
86
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: very tan with pink undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
70
Finish & visual result
88
Wear & performance
54
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin · Contains drying alcohol
The closest shade to L'Oréal Paris Infallible Cushion Foundation 370 Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Super Serum Skin Tint SPF 40 in Pavones ST16, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.
ComparedYour shade370 CoolClosest shade matchPavones ST16How they compareScore
Shade match55% of overall90
Colour60%83#b55634#aa5b36Close colourColour difference 3.3 (0 is identical)
Overall match 71/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Natural Matte Longwear Foundation in LA SERENA, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.
ComparedYour shade370 CoolClosest overall alternativeLA SERENAHow they compareScore
Shade match55% of overall82
Colour60%72#b55634#b16546Close colourColour difference 4.6 (0 is identical)
Overall match 84/100Shade match 82/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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