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Infallible Cushion Foundation 370 Cool dupes and alternatives L'Oréal Paris

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol12Vegan6Cruelty-free6Oil-free0With SPF2Mineral2

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16 of 31

Only showing matches in liquid form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Pavones ST16

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
370 CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Buildable coverage
The match
ILIA
Pavones ST16
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Light coverage
Shade match
90out of 100
Colour
83
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $28.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Natural Matte Longwear Foundation LA SERENA

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
370 CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Buildable coverage
The match
NARS
LA SERENA
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $35.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    7N1 Deep Amber
    Shade match 81
    $52SephoraSephoraCosts $32.01 more

    Matches: Same matte finishBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: extra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    7C2 Sienna
    Shade match 81
    $52SephoraSephoraCosts $32.01 more

    Matches: Same cool undertoneSame matte finishBoth claim transfer resistance

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: extra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 50 Neutral
    Shade match 66
    $45Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    66
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    5C1 Sepia
    Shade match 85
    $54SephoraSephoraCosts $34.01 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    48
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: medium deep with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Shade match 68
    $55SephoraSephoraCosts $35.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    68
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Light Reflecting Foundation

    La Serena
    Shade match 79
    $55SephoraSephoraCosts $35.01 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: D2.5 - deep with cool undertone

    High confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    51 Deep Cool
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$11.99 less (60%)

    Matches: Same cool undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    53N Deep Neutral
    Shade match 75
    $42SephoraSephoraCosts $22.01 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  9. #11 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    510N
    Shade match 67
    $69SephoraSephoraCosts $49.01 more

    Matches: Same matte finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    67
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  10. #12 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    RP8
    Shade match 87
    $52SephoraSephoraCosts $32.01 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims not settling into lines

    Differences: Radiant rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    57
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: dark rosy

    High confidence· Digital match

    View match
  11. #13 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral
    Shade match 63
    $38SephoraSephoraCosts $18.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    80

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  12. #14 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    6.5N Neutral
    Shade match 68
    $60SephoraSephoraCosts $40.01 more

    Matches: Same matte finishSame buildable coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Best Skin Ever Liquid Foundation

    31P
    Shade match 73
    $24SephoraSephoraCosts $4.01 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with pink undertones

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 115.5 Mocha
    Shade match 70
    $39Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Cushion Foundation 370 Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Nearest in this range
    • Deep

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Velvet 10.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Velvet 10.5

    • Close colour
    • Deep tan · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    159

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 159

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    15.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15.5 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Rare Beauty Liquid Touch Brightening Concealer

    490C

    Rare Beauty Liquid Touch Brightening Concealer, shade 490C

    • Slight colour difference
    • Deep tan · Cool undertone

    $24

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Slight colour difference
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Slight colour difference
    • Deep · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Pavones ST16, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.

ComparedYour shade370 CoolClosest shade matchPavones ST16Score
Shade match55% of overall90
Colour83#b55634#aa5b36Close colourColour difference 3.3 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall51
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 71/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Pavones ST16.

Same or better

  • Same cool undertone
  • Light rather than buildable coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in LA SERENA, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.

ComparedYour shade370 CoolClosest overall alternativeLA SERENAScore
Shade match55% of overall82
Colour72#b55634#b16546Close colourColour difference 4.6 (0 is identical)
Depth91Deep tanDeep tanSameDepth difference: 4.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 82/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in LA SERENA.

Same or better

  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Pavones ST16

Best price
$48SephoraSephora
Costs $28.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Natural Matte Longwear Foundation LA SERENA

Best price
$55SephoraSephora
Costs $35.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.