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Infallible 32H Fresh Wear Foundation 440 Natural Rose dupes and alternatives L'Oréal Paris

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Liquid0
  • Cream1
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Gel0

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Fragrance-free3No drying alcohol3Vegan3Cruelty-free3Oil-free0With SPF1Mineral0

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Only showing matches with a radiant finish.

Closest shade match: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
440 Natural RoseChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Fair 120 N
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
89out of 100
Colour
96
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
440 Natural RoseChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Polite Society
Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
76
Wear (Wear & performance)
89
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Light Cool
    Shade match 78
    $42Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo SPF

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No SPF

    Retailer shade note: light beige with pinky- peach undertone for light skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 440 Natural Rose (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Very close colour
    • Light

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    35N medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35N medium

    • Looks identical
    • Light · Cool undertone

    $32

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Looks identical
    • Light · Cool undertone

    $35

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light 2C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light 2C

    • Very close colour
    • Light medium · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better All-Over Concealer + Eraser

    CN 70 Vanillia

    Clinique Even Better All-Over Concealer + Eraser, shade CN 70 Vanillia

    • Looks identical
    • Light · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose. Every attribute compared, with its share of the score.

ComparedYour shade440 Natural RoseClosest shade matchFair 120 NScore
Shade match55% of overall89
Colour96#e6b991#e8b78cLooks identicalColour difference 1.1 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N.

Same or better

  • $2.99 less
  • Near-identical swatch colour
  • Same full coverage
  • No fragrance listed
  • No drying alcohol listed
  • SPF 30 instead of SPF 25

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25SPF 30
OverlapSilicone-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Light Neutral, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose. Every attribute compared, with its share of the score.

ComparedYour shade440 Natural RoseClosest overall alternativeLight NeutralScore
Shade match55% of overall88
Colour95#e6b991#eab88cLooks identicalColour difference 1.4 (0 is identical)
Depth100LightLightSameDepth difference: 0.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Light Neutral.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

Best price
$16Ulta BeautyUlta Beauty
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Light Neutral

Best price
$42Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.