Grey · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
9 of 30 matches
Only showing matches vegan.
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: liquid. Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $5.99 at Ulta Beauty
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $5.99 at Ulta Beauty
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyNot compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $5 moreMatches: Same form: pencilSame tip: retractable pencilSame texture: gel
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Maybelline Tattoo Studio Smokey Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same form: pencilSame tip: retractable pencilSame texture: gel
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Maybelline Eyestudio Master Precise Skinny Gel Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $20.01 moreMatches: Same form: pencilSimilar tipSame texture: gel
Differences: Not sold in your colour
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Tarte Double Take Liquid & Gel Vegan Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephora$26View at SephoraUlta BeautyCosts $3.50 moreMatches: Same form: pencilSimilar tipSame texture: gel
Differences: Not sold in your colourDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Different stated wear times
Medium confidence· Digital match
CoverGirl Perfect Point Plus Ink Gel Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta BeautyCosts $12.01 moreMatches: Same form: pencilSimilar tipSame texture: gel
Differences: Different stated wear times
Differences: Different stated wear times
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty$3 less (50%)Matches: Same form: pencilSame tip: retractable pencilSame finish: matte
Differences: Different stated wear times
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Different stated wear times
Retailer shade note: deep midnight blue
Medium confidence· Digital match
Essence Long Lasting Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$2.99View at Ulta BeautyUlta BeautyCosts $0.01 moreMatches: Same form: pencilSame tip: retractable pencilSame finish: matte
Differences: Creamy rather than gel
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel
Medium confidence· Digital match
e.l.f. Cosmetics No Budge Retractable Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same form: pencilSimilar tipSame finish: matte
Differences: Creamy rather than gelDifferent stated wear times
Differences: Creamy rather than gel · Different stated wear times
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyNYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner in Stone Washed, against L'Oréal Paris Infallible Grip Gel Mechanical Liner in Taupe Grey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner in Stone Washed.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear in Ink, against L'Oréal Paris Infallible Grip Gel Mechanical Liner in Taupe Grey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear in Ink.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner Stone Washed
Ulta BeautyYour shade $5.99 at Ulta Beauty
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear Ink
SephoraYour shade $5.99 at Ulta Beauty
33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
