Infallible Pro-Matte Foundation 104 Golden Beige dupes and alternatives L'Oréal Paris
Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
Finish
- Matte0
- Natural0
- Radiant1
Formulation
- Liquid0
- Stick0
- Powder0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches with light coverage.
Closest shade matchClosest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation Soft Tan
The equivalent shade and the most similar foundation overall.
104 Golden BeigeChange shade
- 099 True Porcelain
- 100 True Alabaster
- 101 Classic Ivory
- 101.5 Ivory Buff
- 102 Shell Beige
- 103 Natural Buff
- 104 Golden Beigecurrent shade
- 104.5 Nude Buff
- 105 Natural Beige
- 106 Sun Beige
- 106.5 Shell
- 107 Fresh Beige
- 108 Caramel Beige
- 108.5 Honey Bisque
- 109 Classic Tan
- 110 Creme Cafe
- 111 Soft Sable
- 112 Cocoa
- 115 Rich Ebony
- Sand
- 114 Rich Chocolate
- 107.5 Ivory Beige
- 113 Brown Suede
- Natural Rose
- Golden Sun
- Light Beige
- Nutmeg
- Hazelnut
- Overall match
- 65out of 100
- Shade (Shade match)
- 91
- Finish (Finish & visual result)
- 20
- Wear (Wear & performance)
- 54
- Skin (Skin suitability)
- 43
- Shade match
- 91out of 100
- Colour
- 92
- Depth
- 99
- Undertone
- 85
Ulta BeautyYour shade $14.99 at Ulta Beauty
Where to buy Soft Tan
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99 · out of stockView at Ulta Beauty
Walmart$13.95View at Walmart
AmazonSee price at AmazonView at AmazonLooking for a concealer in your shade?
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 104 Golden Beige (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
375 Latte
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte
- Slight colour difference
- Light medium
$15.99
Closest concealers
11.5 Tan
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan
- Very close colour
- Light · Warm · golden undertone
$36
Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden
- Close colour
- Light · Warm · golden undertone
$12
330
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330
- Close colour
- Light medium · Warm undertone
$30
030 Honey
Maybelline Fit Me Natural Finish Concealer, shade 030 Honey
- Close colour
- Light medium · Warm undertone
$10.99
141
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 141
- Close colour
- Light medium · Warm undertone
$12.99
Medium Neutral
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan, against L'Oréal Paris Infallible Pro-Matte Foundation in 104 Golden Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan.
Same or better
- $3 less
- Very close colour
- Similar undertone (neutral vs warm)
- Both claim a lightweight feel
- Adds SPF 18
Different
- Radiant finish instead of matte
- Light rather than full coverage
- No blurring effect claimed
- No long-wear claim
- Does not claim transfer resistance
- Not marketed for oily skin
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Where to buy Soft Tan
Ulta BeautyYour shade $14.99 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.