Infallible Pro-Matte Foundation 104 Golden Beige dupes and alternatives L'Oréal Paris
4.3 (32,897)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$3 less (20%)4.4 (182,841)
Matches: Same warm undertone· Same matte finish· Both claim a lightweight feel
Differences: Slightly deeper· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
74
Wear & performance
52
Skin suitability
100
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 104 Golden Beige (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P5, against L'Oréal Paris Infallible Pro-Matte Foundation in 104 Golden Beige. Every attribute compared, with its share of the score.
ComparedYour shade104 Golden BeigeClosest shade matchP5How they compareScore
Shade match55% of overall91
Colour60%87#ffb16f#f2ab72Very close colourColour difference 2.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared47
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7024-hour wear18-hour wearSome difference18-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type100%40Normal, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 71/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 7 Warm, against L'Oréal Paris Infallible Pro-Matte Foundation in 104 Golden Beige. Every attribute compared, with its share of the score.
ComparedYour shade104 Golden BeigeClosest overall alternative7 WarmHow they compareScore
Shade match55% of overall85
Colour60%75#ffb16f#eeb47dClose colourColour difference 4.3 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Overall match 84/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $33.01 more
