Rich deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
27 of 31 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $14.99 at Ulta Beauty
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalgreensCosts $4 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Walgreens$18.99View at Walgreens
CVS$20.29View at CVSUlta Beauty(product price)Costs $10.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Contains listed fragranceContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: very rich with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $50.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimedContains listed fragranceContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep shade with cool undertones 9
Medium confidence· Digital match
Yves Saint Laurent All Hours Luminous Natural Matte Foundation 24H Longwear SPF 30
Every store that sells this shade · prices as last checked
Sephora$65View at SephoraMacy's$65 · low stockView at Macy'sUlta BeautyCosts $30.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: No blurring effect claimedContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: rich deep with red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $38.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $37.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Medium rather than full coverageContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $45.01 moreMatches: Very close colourBoth claim a blurring effectBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: richest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sUlta Beauty(product price)$6.99 less (47%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: rich with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sSephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Slightly lighterNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed
Retailer shade note: rich deep with warm neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $23.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: true neutral
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.01 moreMatches: Very close colourSame full coverageClaims not settling into lines
Differences: Natural matte rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural matte rather than matte finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Deep with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Slightly lighterNo blurring effect claimedContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Contains drying alcohol
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonWalmart$8.16 less (54%)Matches: Very close colourSame matte finish
Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$6.83View at WalmartTarget$15.99View at TargetSephoraCosts $23.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: cool blue
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for very deep skin with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $24.01 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: DEEP WITH WARM UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraWalmart$6.61 less (44%)Matches: Very close colourSame matte finish
Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$8.38View at WalmartTarget$15.99View at TargetUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Slightly lighterNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for the deepest darkest skin tone w/ a warm undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$0.99 less (7%)Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly lighterBuildable rather than full coverageDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for the deepest darkest skin w/ neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonShowing 12 of 25 matches
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 115 Rich Ebony (Rich deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
445 Espresso
$15.99
NW58
$30
8N
$38
190
$12.99
28C
$30
Deep 6N
$31
17.5 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Espresso (N-112), against L'Oréal Paris Infallible Pro-Matte Foundation in 115 Rich Ebony. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Espresso (N-112).
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 555C, against L'Oréal Paris Infallible Pro-Matte Foundation in 115 Rich Ebony. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 555C.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Espresso (N-112)
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
Lancôme Teint Idole Ultra Wear Natural Matte Foundation 555C
SephoraYour shade $14.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
