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Infallible Pro-Matte Foundation Golden Sun dupes and alternatives L'Oréal Paris

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 420 Havana

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $14.75 more

Your shade $9.25 at Walmart · product price; shade not separately priced · lowest price $8 at Amazon

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Best Skin Ever Matte Powder Foundation 30.5Y Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Best price
$24SephoraSephora
Costs $14.75 more

Your shade $9.25 at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Warm
    Shade match 94
    $52SephoraSephoraCosts $42.75 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    340
    Shade match 89
    $11.19$15.99Ulta BeautyUlta BeautyCosts $1.94 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $55Ulta BeautyUlta BeautyCosts $45.75 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 88
    $53SephoraSephoraCosts $43.75 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Contains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    High confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Foundation

    11 Warm
    Shade match 91
    $52Ulta BeautyUlta BeautyCosts $42.75 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with warm undertones

    High confidence· Digital match

    View match
  6. #8 · Jane Iredale

    Beyond Matte Liquid Foundation

    M12
    Shade match 87
    $54Ulta BeautyUlta BeautyCosts $44.75 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance

    Retailer shade note: dark w/ peach/yellow undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC42
    Shade match 86
    $39SephoraSephoraCosts $29.75 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: medium deep with golden undertones

    High confidence· Digital match

    View match
  8. #10 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F12.5C
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)Costs $4.75 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $49Ulta BeautyUlta BeautyCosts $39.75 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.5NC
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)Costs $4.75 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Sun 334
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)Costs $2.74 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    52
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 90
    $38SephoraSephoraCosts $28.75 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  13. #15 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Golden (W-076)
    Shade match 88
    $58SephoraSephoraCosts $48.75 more

    Matches: Same warm undertoneSame matte finishBoth claim transfer resistance

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    75
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Dark, warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)Costs $37.65 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)Costs $6.75 more

    Matches: Same warm undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  16. #18 · Too Faced

    Born This Way Soft Matte Foundation

    Golden Beige
    Shade match 90
    $48SephoraSephoraCosts $38.75 more

    Matches: Same warm undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45
    Shade match 78
    $39SephoraSephoraCosts $29.75 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: medium deep with golden neutral undertones

    High confidence· Digital match

    View match
  18. Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $39.75 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    488 Caramel
    Shade match 89
    $14.97WalmartWalmartCosts $5.72 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #22 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Peanut Butter 455R
    Shade match 88
    $37SephoraSephoraCosts $27.75 more

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: Deep-Tan skin with a golden-red undertone

    Medium confidence· Digital match

    View match
  21. #23 · Too Faced

    Born This Way Soft Matte Foundation

    Natural Beige
    Shade match 88
    $48Ulta BeautyUlta Beauty(product price)Costs $38.75 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  22. Shade match 82
    $49Ulta BeautyUlta Beauty(product price)Costs $39.75 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 80
    $14.59TargetTargetCosts $5.34 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  24. #26 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 32
    Shade match 79
    $46.90Ulta BeautyUlta Beauty(product price)Costs $37.65 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #27 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 86
    $38SephoraSephoraCosts $28.75 more

    Matches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  26. #28 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    30 Medium Warm
    Shade match 86
    $38SephoraSephoraCosts $28.75 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  27. #29 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD1WARM
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)Costs $15.75 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium deep with warm yellow undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation Golden Sun (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Close colour
    • Medium tan

    $15.99

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC44

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC44

    • Very close colour
    • Medium · Warm · golden undertone

    $30

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    430

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 430

    • Very close colour
    • Medium tan · Warm · golden undertone

    $30

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Close colour
    • Medium tan · Warm undertone

    $30

  5. NARS Radiant Creamy Concealer

    Truffle

    NARS Radiant Creamy Concealer, shade Truffle

    • Close colour
    • Medium tan · Warm · peach undertone

    $36

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Close colour
    • Medium · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana, against L'Oréal Paris Infallible Pro-Matte Foundation in Golden Sun. Every attribute compared, with its share of the score.

ComparedYour shadeGolden SunClosest shade match420 HavanaScore
Shade match55% of overall96
Colour94#d98545#d6874fVery close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMediumCloseDepth difference: 0.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Sephora Collection Best Skin Ever Matte Powder Foundation in 30.5Y Tan, against L'Oréal Paris Infallible Pro-Matte Foundation in Golden Sun. Every attribute compared, with its share of the score.

ComparedYour shadeGolden SunClosest overall alternative30.5Y TanScore
Shade match55% of overall94
Colour91#d98545#cf844aVery close colourColour difference 2.1 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.1
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, oilyNormalBoth marketed for normal skin
Overall match 90/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 30.5Y Tan.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 420 Havana

Match price
$24Ulta BeautyUlta Beauty
Costs $14.75 more

Your shade $9.25 at Walmart · product price; shade not separately priced · lowest price $8 at Amazon

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Best Skin Ever Matte Powder Foundation 30.5Y Tan

Best price
$24SephoraSephora
Costs $14.75 more

Your shade $9.25 at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.