Infallible Skin Ink 2-in-1 Foundation Concealer 430 Deep Cool dupes and alternatives L'Oréal Paris
4.1 (2,064)·Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (neutral vs cool)· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Light-medium rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
100
Wear & performance
51
Skin suitability
100
Close colour · Light-medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
82
Wear & performance
61
Skin suitability
80
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
82
Wear & performance
61
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: deep with cool red undertones
Matches: Same cool undertone· Same medium coverage· Both claim transfer resistance
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
68
Wear & performance
75
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
61
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
$8Ulta Beauty(product price)$10.99 less (58%)2.4 (5)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with red undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
65
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for extra deep neutral skin with a subtle red hue
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
82
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral undertones
$13.99Ulta Beauty(product price)$5 less (26%)4.3 (33,167)
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Natural rather than matte finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
82
Wear & performance
40
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
79
Wear & performance
54
Skin suitability
20
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: deep to rich with cool undertones
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Rich skin with a red undertone
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
60
Wear & performance
44
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Claims colour stability
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
68
Wear & performance
58
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: dark deep with neutral undertone
Matches: Same cool undertone· Same matte finish· No drying alcohol listed
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Same cool undertone· Same matte finish· Claims a blurring effect
Differences: Slightly lighter· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
79
Wear & performance
54
Skin suitability
20
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: deep with cool red undertones
Matches: Same matte finish· Same medium coverage· Both claim transfer resistance
Differences: Slightly lighter· Neutral rather than cool undertone· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
86
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: deepest with neutral rich-brown undertones
The closest shade to L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 430 Deep Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 55 R, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 430 Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade430 Deep CoolClosest shade matchDark Deep 55 RHow they compareScore
Shade match55% of overall97
Colour60%94#7c402d#813e2bVery close colourColour difference 1.5 (0 is identical)
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7048-hour wearLong-wearingSome differenceYour product claims 48-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 430 Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade430 Deep CoolClosest overall alternative7C Chocolate GanacheHow they compareScore
Shade match55% of overall96
Colour60%94#7c402d#7b4430Very close colourColour difference 1.5 (0 is identical)
Overall match 89/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.