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Infallible Skin Ink 2-in-1 Foundation Concealer 430 Deep Cool dupes and alternatives L'Oréal Paris

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 55 R

The equivalent shade: scored on colour, depth and undertone only.

The match
ONE/SIZE
Dark Deep 55 R
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$17.99SephoraSephora
$1 less (5%)

Your shade $18.99 at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 7C Chocolate Ganache

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Laura Mercier
7C Chocolate Ganache
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Match price
$54Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Walnut (C-096)
    Shade match 92
    $58SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, cool undertones

    High confidence· Digital match

    View match
  2. Shade match 85
    $42.50Ulta BeautyUlta BeautyCosts $23.51 more

    Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 10
    Shade match 85
    $38Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Light-medium rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Light-medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 91
    $21$30Ulta BeautyUlta BeautyCosts $2.01 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW44
    Shade match 94
    $39SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with red undertones

    High confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW48
    Shade match 92
    $39SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with brick red undertones

    High confidence· Digital match

    View match
  7. #9 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2COOL
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    35P
    Shade match 91
    $24SephoraSephoraCosts $5.01 more

    Matches: Same cool undertoneSame medium coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep with pink undertones

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 86
    $46.90Ulta BeautyUlta Beauty(product price)Costs $27.91 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    210 Togo
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Same matte finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: for deep dark skin w/ a cool olive undertone

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$10.99 less (58%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Neutral
    Shade match 82
    $52SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Espresso
    Shade match 93
    $11.97WalmartWalmart$7.02 less (37%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Face Tape Full Coverage Foundation

    60N Mahogany
    Shade match 88
    $42SephoraSephoraCosts $23.01 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  15. Shade match 84
    $39.50Ulta BeautyUlta Beauty(product price)Costs $20.51 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for extra deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  16. #18 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 87
    $56SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 80
    $53Ulta BeautyUlta Beauty(product price)Costs $34.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: No skin-like finish claimedDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9.5 Cool Deep
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. Shade match 91
    $28SephoraSephoraCosts $9.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceNot marketed for normal/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: mocha blush - dark brown skin with pink undertones

    High confidence· Digital match

    View match
  20. #22 · R.E.M. Beauty

    Sweetener Foundation

    deep 10 cn
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep to rich with cool undertones

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $69SephoraSephoraCosts $50.01 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Ganache 560R
    Shade match 93
    $37SephoraSephoraCosts $18.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Rich skin with a red undertone

    Medium confidence· Digital match

    View match
  23. Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    44
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  24. #26 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7N Bonbon
    Shade match 78
    $54Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: rich deep with neutral undertones

    High confidence· Digital match

    View match
  25. #27 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 89
    $48SephoraSephoraCosts $29.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  26. #28 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Cool Espresso
    Shade match 86
    $11.97WalmartWalmart$7.02 less (37%)

    Matches: Same cool undertoneSame matte finishNo drying alcohol listed

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · R.E.M. Beauty

    Sweetener Foundation

    deep 6 c
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  28. #30 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 78
    $52SephoraSephoraCosts $33.01 more

    Matches: Same matte finishSame medium coverageBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: deepest with neutral rich-brown undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 430 Deep Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Slight colour difference
    • Very deep

    $15.99

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Looks identical
    • Very deep · Cool · rosy undertone

    $39

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Very close colour
    • Very deep · Cool undertone

    $35

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Very close colour
    • Very deep · Cool undertone

    $30

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

  5. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Very close colour
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 55 R, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 430 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade430 Deep CoolClosest shade matchDark Deep 55 RScore
Shade match55% of overall97
Colour94#7c402d#813e2bVery close colourColour difference 1.5 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7048-hour wearLong-wearingSome differenceYour product claims 48-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 55 R.

Same or better

  • $1 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 430 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade430 Deep CoolClosest overall alternative7C Chocolate GanacheScore
Shade match55% of overall96
Colour94#7c402d#7b4430Very close colourColour difference 1.5 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.2
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity2048-hour wear16-hour wearDifferent16-hour wear claimed against 48-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 55 R

Best price
$17.99SephoraSephora
$1 less (5%)

Your shade $18.99 at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 7C Chocolate Ganache

Match price
$54Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.