Beautler.Your beauty butler

Infallible Skin Ink 2-in-1 Foundation Concealer 140 Medium Warm dupes and alternatives L'Oréal Paris

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA True Skin Serum Foundation Bowen SF4

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
Bowen SF4
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Best price
$56SephoraSephora
Costs $37.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 22 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
bareMinerals
Light 22 Warm
Depth and undertone: Light · Warm · yellow
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
93
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Match price
$45Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2W Crème Caramel
    Shade match 99
    $54Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  2. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: for very light warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $53SephoraSephoraCosts $34.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    98
    Finish & visual result
    85
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry skin

    Retailer shade note: Light with Yellow Undertones

    High confidence· Digital match

    View match
  4. Shade match 97
    $53SephoraSephoraCosts $34.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    97
    Finish & visual result
    85
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry skin

    Retailer shade note: Light with Yellow Undertones

    High confidence· Digital match

    View match
  5. Shade match 97
    $53SephoraSephoraCosts $34.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    97
    Finish & visual result
    85
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry skin

    Retailer shade note: Light with Yellow Undertones

    High confidence· Digital match

    View match
  6. #8 · TIRTIR

    Mask Fit AI Filter Cushion

    23N SAND
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with neutral undertone

    High confidence· Digital match

    View match
  7. #9 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 96
    $42Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $48SephoraSephoraCosts $29.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintone with with neutral warm undertones

    High confidence· Digital match

    View match
  9. #11 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Beige (N-042)
    Shade match 88
    $58SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    89
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Light to medium, neutral undertones

    High confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Powder Foundation

    Peru - Light 1
    Shade match 95
    $20Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. #13 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    6 W
    Shade match 99
    $48SephoraSephoraCosts $29.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: light medium with warm undertone

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: for light neutral skin with a peach hue

    High confidence· Digital match

    View match
  13. Shade match 97
    $38SephoraSephoraCosts $19.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4 Warm Light Medium
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $42SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for fair neutral skin with a subtle pink hue

    High confidence· Digital match

    View match
  16. #18 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    610 Cebu
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Very close colourSame matte finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: for light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $15.13WalmartWalmart$3.86 less (20%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. Shade match 98
    $44SephoraSephoraCosts $25.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm peach

    Medium confidence· Digital match

    View match
  19. Shade match 97
    $28SephoraSephoraCosts $9.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceNot marketed for normal/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: latte - light tan skin with golden undertones

    High confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    460 Golden Beige
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. Shade match 90
    $41Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  22. #24 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    21 Light Neutral
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$10.99 less (58%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 40 Cream Chamois
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  24. #26 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    3.5W
    Shade match 97
    $35Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin

    Retailer shade note: light with warm peachy undertones

    High confidence· Digital match

    View match
  25. Shade match 97
    $60SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    33
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Rich Tan 238
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$7 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    44
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  27. Shade match 97
    $32SephoraSephoraCosts $13.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm latte

    Medium confidence· Digital match

    View match
  28. Shade match 97
    $15.99Ulta BeautyUlta Beauty(product price)$3 less (16%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  29. Shade match 98
    $58SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    60
    Wear & performance
    33
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 140 Medium Warm (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    365 Cashew

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew

    • Looks identical
    • Light medium

    $15.99

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

  2. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Very close colour
    • Light · Warm · peach undertone

    $42

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Very close colour
    • Light medium · Warm · peach undertone

    $39

  5. NARS Radiant Creamy Concealer

    Ginger

    NARS Radiant Creamy Concealer, shade Ginger

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Bowen SF4, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 140 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade140 Medium WarmClosest shade matchBowen SF4Score
Shade match55% of overall99
Colour98#e3b48f#e1b48fLooks identicalColour difference 0.6 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7048-hour wearLong-wearingSome differenceYour product claims 48-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 87/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Bowen SF4.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 22 Warm, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 140 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade140 Medium WarmClosest overall alternativeLight 22 WarmScore
Shade match55% of overall98
Colour96#e3b48f#e7b591Looks identicalColour difference 1.1 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity2048-hour wear24-hour wearDifferent24-hour wear claimed against 48-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 22 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Bowen SF4

Best price
$56SephoraSephora
Costs $37.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 22 Warm

Match price
$45Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.