Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $33.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $23.51 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: for very deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta BeautyCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: Rich with neutral red undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: deepest with neutral rich-brown undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $37.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $39.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Deep, cool undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $50.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $35.01 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: rich deep with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta BeautyCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/normal/oily/sensitive skin
Retailer shade note: Rich with neutral red undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $45.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: very dark skin with neutral beige undertones
High confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)Costs $15.01 moreMatches: Very close colourBoth claim a skin-like finishBoth claim transfer resistance
Differences: Slightly warmer undertoneNatural matte rather than matte finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: tan shade with warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Both claim a skin-like finishBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural matte rather than matte finishBuildable rather than medium coverage
Close colour · Natural matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: tan shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty(product price)Costs $16.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23.01 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly lighterSlightly cooler undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: for very deep cool skin with a red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $20.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: very deep with red undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$7.02 less (37%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Walgreens$13.49View at WalgreensSephoraCosts $50.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Olive rather than neutral undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $37.01 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNatural rather than matte finishNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $15.01 moreMatches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: dark deep with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $9.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistanceNot marketed for normal/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Retailer shade note: mocha neutral - dark brown skin with neutral undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)Costs $20.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $37.01 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: D4.5 - Deep with neutral undertone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: rich mahogany with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $2.01 moreMatches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetShowing 12 of 29 matches
The closest shade to L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 420 Deep Neutral (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
435 Coffee
$15.99
7N
$38
Tone 9.5 N
$32
065 Coffee
$10.99
9 Neutral
$42
15
$42
N11
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Deep 28, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 420 Deep Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Deep 28.
1 shared ingredient; weighted similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
